Marketing Manager (Build Markets)

Kō wai mātou? Who are we?

 

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

 

Based in Antwerp and reporting to the Senior Marketing Manager Europe, the Marketing Manager (Build Markets) supports the delivery of business objectives and growing the kiwifruit category while supporting the premium positioning of the Zespri Brand.

 

Key Accountabilities

• Responsible to oversee build markets for the Zespri brand: including UK, Norway, Sweden, Denmark and other potential European markets.
• Develops and implements marketing plans tailored for Zespri build markets in Europe that will grow and maximize long-term demand in line with the business objectives and global brand guidance and delivers support for the other build markets on an ad hoc basis.
• Initiates and contributes to ad hoc marketing projects for the region and on occasion may be asked to provide temporary support in a different marketing area (e.g. by providing support to another marketing team member during particularly busy period).
• Work closely with the Senior Marketing Manager Europe and market teams to respond to the changing trade, competitor, consumer, and supply, evaluate market research and identify business opportunities.
• Manage the efficient and effective delivery of all marketing activity within the agreed budget, operating with flexibility and recognition that supply volumes can fluctuate with fruit crop variability for the UK market.
• Collaborates and manages relationships with agencies, local partners and third party suppliers to deliver the marketing plan.
• Analyze and report on marketing activities to key stakeholders.
• Track, analyze and optimize A&P investment while delivering marketing activity within agreed budget.
• Monitor the results of the marketing activity, recommending changes and implementing improvements to strengthen the Zespri Brand preference with consumers and shoppers, to support the premium price position and increase shopper engagement and loyalty.

Ko wai koe? Who are you?

We are looking for an analytical professional with at least 5 years’ brand marketing or product management experience in FMCG/ Trade Marketing/ Retail. You will also meet the following criteria:

• Tertiary qualifications in Business, Marketing, or similar (mandatory).
• Native level proficiency in English
• Experience in brand marketing and trade management, across a broad set of marketing activities (ATL and BTL).
• Valuable proven experience in online development (digital marketing, managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns and website analytics tools.
• Knowledge of online applications (CRM tools, Online analytics, Google AdWords etc.). 
• SAP experience would be an advantage.
• Analytical skills to lead the local research & attain insights

He aha e tika ai a Zespri? Why Zespri?

 

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.
 

• Competitive overall remuneration package
• FlexWELL flexible work; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

 

Tono mai inaianei! Apply Now!

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

 

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

 

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

 

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.