EULA Brand Category Lead

About the Position

Opella, is the third-largest consumer healthcare company worldwide, offering over-the-counter medications, vitamins, and dietary supplements.

We are committed to helping more than half a billion patients and consumers worldwide take charge of their health, as we believe this is essential for building a healthier world and planet. Our mission is supported by iconic brands such as Allegra, Dulcolax, and Buscopan among others, as well as by the dedication of our 11,000 employees across the globe, spread over 13 production sites and 4 research and development centers.

We are proud to be the first global consumer healthcare company to achieve B Corp certification, driven by innovation, sustainability, and a commitment to excellence.

Opella is creating a leadership role responsible for elevating the our brands performance and their expression across the region. This leader partners closely with the local markets across EULA and cross-functional stakeholders to drive a consistent brand agenda with particular emphasis on developing the Brands’  Regional Success Model, driving the Innovation and the brands’ GeoExpansion.

You will work with a cross functional team spanning local Marketing and Sales Execution, Innovation, Science, M&S ensuring these functions work as a unified engine that accelerates the brands’ growth across all channels and countries within the EULA region.

This role is about raising the bar, amplifying what already works, stop what doesn’t and pushing the brand further with coherence, , and quality execution.

Key Responsibilities

Brand Execution

• Shape and champion the brands' strategies that provide clarity, consistency, and ambition for the region. Develop the Regional Brands’ Playbooks and make it a practical framework of Best Practices for markets to deploy in their local context & calendars.

• Lead and support markets as the senior brand authority, driving momentum and ensuring strong execution across the full mix: product, price, place, and promotion.

Innovation Strategy

• Drive the brands' regional innovation agenda. Multiply the relevant skus to strengthen the assortment and recruit new consumers to the brand

• Lead the Brands’ GeoExpansion in the EULA region

Mental penetration, Salience & Communications Leadership

•  Lead the development of the brand’s key mandatories, a campaign blueprint aligned with the brand’s growth drivers and a creative toolkit that ensures consistency across countries and media/in store touchpoints while allowing the necessary flexibility for local market environments.

• Focus on work that makes the brand superior, easier to mentally retrieve and easy to buy. Fix the one or two things we want the consumer to remember when thinking about our brands and ensure we leverage these aspects for the next 10 years to achieve relative differentiation.

• Partner with markets through creative brief development, pitch processes, idea qualification

• Partner with markets to ensure the brands show up in the right places and channels with the right message and with the right investment mix

Performance and P&L Responsibility:

• In partnership with the Zone GMs, share responsibility for the brand share performance and its P&L for the Region, including revenue growth, spend allocation, optimization, and the development of future business cases.

Required Capabilities & Experience

• 15 years+ in brand marketing  and sales/ecom;

• Experience in FMCG/CPG required;

• Proven experience in local market is required; experience within the EULA region is strongly preferred;

• Track record of building effective local plans from PPA to Pricing via In store;

• Deep understanding of innovation and brand campaigns;

• Proven ability to manage cross-functional teams, and influence senior partners;

• Strong capability in building strategies, simplifying complexity, and enabling execution;

• You do not subscribe to the superficial obsession with communications and social media in marketing, and instead see yourself as a commercial marketer who embraces the 4Ps and a more fundamental & accurate approach to marketing

• Fluent in English

Why choose Opella?

• Benefit from attractive compensation and numerous perks (profit sharing, bonuses, social activities via the Works Council - CSE)

• Take good care of yourself through access to various wellness benefits and robust healthcare coverage protecting you from life's unexpected events.

• Enjoy 31 days of annual leave

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