Sr Business Analyst

Job Summary

Reporting to the Head of Sales, the Sr Business Analyst is a key contributor to strategic decision-making through robust sales forecasting and commercial analytics. This role supports revenue optimization, sales strategy enhancement, and cross-functional initiatives by delivering data-driven insights and actionable recommendations.

Go-to person between our Commercial and Finance teams. Subject matter expert on and responsible for SFDC (Sales force metrics and Performance & KPI tracking). Responsible for providing sales, volume and financial analysis internally and tailormade customers request required to evaluate business opportunities. Generate market intelligence presentations for internal and external use. 

Essential Functions           

Sales & Forecasting

• Provide volume and financial analysis required to evaluate financial results.

• Develop and maintain accurate sales forecasts using historical data, market trends, and predictive modeling.

• Monitor forecast accuracy and continuously refine forecasting models.

Commercial Insights & Analytics

• GFK market data and insights gathering and sharing (detecting and sharing market opportunities)

• Commercial customer analysis (dept analysis en insights) on category, channel, distribution, product

• Processing sell-out data of third parties, adding to Customer Performance Dashboard (Excel)

• Creation of field sales representatives’ toolkit (sales and distribution KPI’s) to enhance business opportunities.

• To analyse the market for new products / trends, identifying opportunities and potential threats.

• Identify growth opportunities and risks.

• Evaluate promotional effectiveness and ROI of commercial initiatives.

• Support ad-hoc analysis and business cases for new initiatives, product launches, and market expansions.

CRM & Data Management

• SFDC Local Admin and champion

• Close collaboration with Field Sales Manager in supporting SFDC KPI metrics and performance reporting

• Admin for Salesforce; responsible for managing and maintaining the CRM System. i.e. Territory management, User set-up, data validation, managing sales reps, reporting and dashboarding etc.

• Consult with the EMEA team about data quality and make changes if necessary (Cognos, SFDC, Oracle).

• Reporting & Dashboarding; Automate reporting processes to enhance efficiency and reduce manual effort.

• Data Visualization & Reporting

Cross-Functional Collaboration

• Contact for Strategic Partner Accounts on in-depth analysis.

• Work closely with the in-market commercial team to support and implement regional and local strategies.

• Work together with Marketing on processes, registration and tracking of campaigns

• Responsible, from finance perspective, for the segmentation process on customer level in consultation with the regional manager

• Collaborate with Sales, Marketing, and Finance to align forecasts with business goals.

• Provide insights to support commercial strategy.

• Cross-Functional Collaboration.

• Partner with Finance, Marketing, and Operations for strategic planning and budgeting.

Strategic Support

• Ad-hoc reports. 

Key Interactions

• Reports to Head of Sales and dotted line to Business Controller. 

• Sales, Marketing, and Finance Teams.

• Operations and Strategy Teams.

• Senior Leadership and Stakeholders.

Qualifications

• Possess solid business acumen, combined with an intuitive, analytical, and local thinking process to translate analysed data into meaningful local commercial strategic business reports, execution-able strategies and actions.
• Analytical Thinking & Forecasting
• Commercial Strategy & Insight Generation
• Stakeholder Engagement
• Business and Financial analysis and acumen.
• Ability to communicate effectively and efficiently across all levels of the organization intern and extern.
• Accuracy and attention to detail
• Superior excel skills (pivot tables, macros, lookups, sum if, complex link files).
• Database skills (Cognos and preferably tableau)
• Experience with Salesforce
• Proficiency in Excel, SQL, and data visualization tools (e.g., Power BI, Tableau)
• Excellent analytical skills, statistics and financial analysis.
• Languages: fluent English. 

• Office-based position. 

• Minimum 5-7 years in business analysis, preferably in commercial or sales-focused environments
• Experience with forecasting tools and statistical modeling.
• Strong communication and stakeholder management skills
• Project Management skills with the ability to manage multiple projects simultaneously.
• Knowledge of computer applications (word processing, spreadsheet and database tools, design tools and presentation/chart applications.  (Tableau experience preferred) and current technology standards.
• Experience of forecasting and statistical modelling preferred.
• Ability to work under pressure and meet deadlines both working autonomously and within a team.

• Bachelor’s or master’s degree in business, Economics, Statistics, or related field.