SeniorFull TimeEN
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DRIVE BUSINESS FORWARD
• Develop and execute their weekly work plan including the visit plan uploaded to the salesforce platform.
• Identify and prospect target accounts for B-F.
• Develop the negotiation strategy to achieve them.
• Ensure that the accounts in their charge are correct according to the strategy of the brands.
• Propose, develop and execute commercial strategies that help us have a leading position in the channel.
• Identify the "best practices" of the channel inside and outside the industry that can be implemented in our operation.
• Identify major national and regional events in the on premise channel.
• Identify the main trends that influence the dynamics of the channel (gastronomy, mixology, music, equipment, etc).
• Act as a channel consultant/advisor.
CUSTOMER RELATIONSHIP
• Identify and maintain a close business relationship with the key players in each account (owners, partners, crews, bartenders, etc).
• Establish close relationships with clients and KSH to enhance the effectiveness and efficiency of the partnership. The Sr. Sales Representative will develop and manage key business activities for assigned accounts, negotiate and maintain a long-term sustainable relationship, work to generate mutual benefits, unlock opportunities, and always avoid zero-sum activities.
• Maintain and further develop key relationships with senior executives of our wholesale clients.
• Introduce key members of BFM team to further develop the partnerships as needed, always looking for possible business expansion.
• Review business results with Key account business partners.
• Manage allocated accounts, budget, resources provided, yielding maximum effectiveness and impact.
• Responsible for developing business plans involving cross functional collaboration
• Facilitate account management by coordinating selling activities and customer interactions through effective leadership and communication with other areas to ensure appropriate customers’ needs are met.
• Track assigned KPIs, providing adequate coaching and feedback to develop a sound plan of action for each account.
• Focus on strict accountability & compliance culture
OPERATIVE PROCESSES
• Catalog and ensure the availability of the focus brands of the portfolio.
• Guarantee brand visibility.
• Implement experiences and/or brand activities that encourage the testing and repurchase of our focus brands.
• Train staff, account owners and consumers through tastings, presentations, etc.
• Execute, manage and evaluate incentive plans for staff and account owners.
• Ensure that the pricing strategy of our brands is correctly implemented in each account.
• Follow up the agreements established with their accounts and ensure proper execution in each of them.
• Effective planning and control of the company's budget and resources.
• Weekly update of the information of each one of its accounts in the system (salesforce and Siscocc).
• Monitoring and weekly report of own activities and of the competition.
• Detection of areas of opportunity in the channel and openings of new accounts relevant to our brands.
• Monitoring and compliance of administrative activities of the channel (chequebonos, reports, agendas, FGs, etc.).
What You Bring to the Table
2 years of experience in a similar role or in the commercial/marketing field, with a proven track record of establishing and maintaining strategic relationships.
Proficient in Microsoft Office Suite/Proficiency in Google Workspace (GMail, Slides, Docs, Sheets, etc)
Strong analytical, problem-solving, and decision-making skills.
Excellent communication and presentation skills, with the ability to influence and build strong relationships with internal and external stakeholders.
Demonstrated ability to build and maintain effective working relationships with distributor, accounts and customers
Education: College/University (Bachelors or Equivalent); Business Administration, Marketing, Business, Communication, PR and related.
Previous experience: Minimum of 2-3 years of experience in positions similar or related to the on premise channel in transnational companies managing global consumer brands. Experience in establishing and maintaining strategic business relationships as well as strong verbal and written communication skills and high analytical and insights into actions.
Job Competencies
Languages: English .
Software or special programs: Office package (Excel, Word, PPT) high level, web platforms, Mac (Ipad) etc.
Knowledge of market analysis platforms. Nielsen, ISCAM, etc.
Ability to analyze and synthesize.
Extensive knowledge of the operation of the channel. From the perspective of the consumer, the operation, administration and financial and legal environment of the consumer center business.
What Makes You Unique
Experience in premium portfolio
Experience in building brands in premium consumer centers
Detection of opportunities to build volume
2 years minimum of experience in the consumer industry (Preferred in the industry)
Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L1Number of Openings Available:
1
