Brand Asset Manager- (Fixed Term Contract)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Summary:

The Brand Assets Manager (BAM or DAM Librarian)  plays a crucial role in maintaining the integrity and accessibility of Colgate-Palmolive's digital assets. As a key member of the BAM team, this individual will be responsible for reviewing, curating, organizing, and publishing digital assets within CP's Digital Asset Management (DAM) system (Bynder DAM). This includes meticulous metadata tagging, final and working files review, collaborating with internal and external partners, and ensuring the overall quality and accuracy of the asset library.

Fixed Term Contract- 6 Months

Role Requirements:

• Work within our suite of Digital Asset Management tools (Bynder) to ensure all finished assets are curated with complete and accurate metadata.
• Oversee quality control measures and share responsibility for the accuracy, completeness, and accessibility of the asset library.
• Demonstrate a strong understanding of metadata principles, its purpose, and best practices for implementation.
• Collaborate with agency partners and internal teams to ensure finished assets are provided along with their corresponding metadata and working files for future repurpose.
• Proactively troubleshoot and document issues within the DAM system, proposing solutions for improvement and optimization.
• Recommend and assist in the development and deployment of measures to improve work processes.
• Maintain up-to-date documentation related to DAM processes, best practices, and asset usage guidelines.
• Provide training to other DAM users around the process of asset upload, its requirements and best practices.

Desired Skills and Experiences:

• Experience with Bynder DAM or other similar DAM platforms.
• Previous experience in a digital asset management or related role is a plus.
• This role requires someone who is comfortable working in a fast-paced, collaborative environment and can adapt to changing priorities.
• This role will be reporting to Global Team. Ideal candidate should have excellent command of English. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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