Assistant Brand Manager

Unilever is currently hiring for a Portfolio Assistant Brand Manager, Food Category

Function: Marketing

Reports to: UFS Marketing Lead Türkiye

Scope: Turkey 

Location: Umraniye

Terms & Conditions: Full Time/ Hibrid 

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

As a Portfolio Marketing Assistant Brand Manager, you will be responsible for translating the current and future chef needs into a strategic portfolio plan, manage the total portfolio through simplification, launch and relaunch projects from product development till product/brand communication. You will be responsible to:
• Drive Business Growth Targets for categories and brands
• Build/Manage portfolio positioning & sustainable growth strategy
• Manage simplification, launch and relaunch projects (link local / global)
• Provide Brand or category content to support launches
• Collect & analyses customer & market insights
• Train sales force on product knowledge through culinary trainings / selling stories

JOB PURPOSE
Main purpose of the job:
• Manage the mix of the current portfolio for Turkey
• Lead mix development for innovations and renovations for Turkey (from market insights to the effective launch/relaunch of a product)
• Drive growth for Turkey through perfect execution of portfolio related activities of the Integrated Business Plan (IBP)
• Main interface between Turkey and META team, also the Global team if necessary
• Own Portfolio part of the IBP from development till execution
• Develop Strategic portfolio funnel (Short & long term)
• Local category knowledge and understanding (competition / operator needs & usage /…)
• Analyze category performance and define & implement corrective actions
• Drive portfolio projects with the relevant local teams

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Portfolio marketing:
• Local portfolio management, 7 P’s
• Lead mix development for innovations and renovations
• Start projects in Innoflex, the innovation gate platform and follow all the gates with necessary data in the system
• Local input for category strategy
• Strategic pricing: implement and track pricing in market and take corrective actions as appropriate.
• Perfect execution of portfolio data in systems (pricing, naming, hero images)
• Troubleshooting
• Passion to help the operators (the chefs) to love what they do
• Manage portfolio and category marketing routine tasks.

WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications

• 1:3  years of marketing experience
• Portfolio management (Strategic planning, Business cases building, launches, simplification execution, strategic pricing)
• Food industry Business Acumen
• Experience with working in a multinational

Skills
• Operational Execution excellence.
• Analytical thinking
• Project management
• Problem-solving behavior, growth mindset
• Mix development
• Category / Brand communication (digital foundation)
• Operator and chef intimacy
• Stakeholder management

Leadership
• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
o PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
o AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.