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Position Summary:
The Center for Online and Continuing Education (COCE) at Florida Atlantic University is seeking an Online Recruitment and Outreach Specialist in Boca Raton, FL
With over 30,000 students from all 50 states and over 180 countries, 21 intercollegiate teams, 180 plus degree programs, and an administration that thrives on discovery and excellence, FAU is pushing the boundaries of higher education. Florida Atlantic's faculty and staff are trailblazers and innovators with a passion for finding creative solutions while advancing science, art, and technology in all disciplines. Our work environment is a hub of cultures from across the nation and the world, making FAU a place where collaboration flourishes.
The Online Recruitment and Enrollment Specialist is responsible for developing and executing strategic recruitment and outreach initiatives to increase enrollment in Florida Atlantic University’s online programs. This position manages the prospective student lifecycle from initial inquiry through enrollment, utilizing CRM technology, data analytics, and targeted communication strategies to optimize conversion rates and enhance the student experience.
Reporting to the Director of Online Enrollment and Student Success, this role collaborates with internal stakeholders and external partners to expand recruitment pipelines, strengthen community and workforce relationships, and support institutional enrollment goals.
Essential Duties and Responsibilities:
Enrollment Strategy & Lead Management
Develops and implements strategies to generate, nurture, and convert prospective student leads for FAU’s online programs.
Provides personalized guidance to prospective students regarding admissions requirements, program offerings, financial considerations, and student support services.
Supports the full enrollment funnel, including inquiry generation, application conversion, and enrollment yield.
CRM & Communication Strategy
Designs, executes, and refines multi-channel communication plans (email, SMS, phone, and chat) tailored to prospective student populations, including transfer, adult, and graduate learners.
Utilizes CRM systems to track engagement, segment audiences, automate communication workflows, and optimize conversion rates.
Conducts outreach campaigns and ensures timely, consistent follow-up with prospective students to support enrollment goals.
Data Analysis & Reporting
Analyzes recruitment data, campaign performance, and enrollment trends to inform strategy and decision-making.
Develops and maintains reports and dashboards to track key performance indicators (KPIs), including lead volume, engagement rates, application conversion, and enrollment yield.
Uses insights to recommend and implement process improvements to enhance recruitment effectiveness.
Recruitment, Marketing & Partnerships
Builds and maintains relationships with state colleges, employers, community organizations, and other strategic partners to expand recruitment pipelines.
Represents COCE at recruitment events, including college fairs, community events, employer outreach initiatives, and virtual information sessions.
Coordinates and delivers presentations on FAU’s online programs to prospective students, counselors, and external stakeholders.
Manages the strategic procurement, inventory, and distribution of branded promotional materials to enhance recruitment efforts, support marketing campaigns, and strengthen engagement with prospective and newly admitted online students.
Collaborates with marketing and communications teams to support digital recruitment initiatives, including social media, email marketing, and paid campaigns.
Student Experience & Engagement
Enhances the prospective and newly admitted student experience through personalized engagement strategies and onboarding initiatives.
Coordinates welcome communications and initiatives, including distribution of branded materials and onboarding support (e.g., welcome packages, Owl ID coordination).
Refers students to appropriate university resources, including admissions, advising, and student success services.
Other Duties as Assigned
Performs additional job-related responsibilities as needed to support the recruitment, enrollment, and success of online students.
FAU Benefits and Perks
If Benefits & Perks are important to you, then FAU is the place to be! Working at FAU has its perks! In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, FAU offers:
For details on FAU's amazing offers visit us at https://www.fau.edu/hr/benefits/index.php
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Minimum Qualifications:
Master's degree from an accredited institution in an appropriate area of specialization; or a bachelor's degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience required.Salary:
$62,000 - $65,000 annuallyCollege or Department:
Center for Online and Continuing Education (COCE): Online Recruitment and Outreach Specialist.Location:
Boca RatonWork Days and Hours:
Monday - Friday 8:00 AM -5:00 PM. Occasional evenings and weekends for events.Application Deadline:
2026-05-26Special Instructions to Applicant:
APPLICATION DOCUMENTS REQUIRED: