Senior Driver Operations Specialist
Department: Market Operations & Supply
Employment Type: Full Time
Location: Egypt
Description
The Driver Operations Senior Specialist is a key contributor within inDrive Egypt's supply growth function.
This role is responsible for optimizing the end-to-end driver registration funnel, building and managing offline
recruitment channels, supporting supply readiness for new tariff launches, and monitoring competitor
landscape to inform strategic decisions. The ideal candidate is data-driven, operationally hands-on, and
comfortable working cross-functionally across Marketing, Product, and City Operations teams.
Key Responsibilities
New Drivers & Active Drivers Targets
- Serve as the primary owner of New Driver and Active Driver targets across assigned cities and
- markets
- Define weekly and monthly supply targets in alignment with City Operations and Business Planning
- teams
- Build and maintain dashboards to track new driver additions, activation rates, and active driver trends
- on a daily basis
- Identify supply gaps early and trigger corrective actions across recruitment, activation, and retention
- channels
- Lead weekly supply reviews, presenting performance vs. target with clear root cause analysis and
- action plans
- Coordinate with Marketing, Ops, and Product teams to ensure all functions are aligned toward supply
- KPI delivery
Driver Registration Cycle & Funnel Optimization
- Own the end-to-end driver onboarding funnel from lead generation to first completed ride (D1)
- Identify and address drop-off points across registration stages through data analysis and process
- improvement
- Collaborate with Product and Tech teams to streamline the in-app registration experience
- Define, track, and report on funnel KPIs including conversion rates, time-to-activate, and drop-off rates
- Implement A/B tests and process experiments to continuously improve activation rates
Offline Recruitment Channel Development
- Design, execute, and scale offline driver acquisition strategies including roadshows, activations, and
- partner programs
- Build and manage a network of offline recruitment touchpoints across target cities
- Coordinate with the Driver Marketing team on field activations, usher deployment, and branded
- materials
- Track offline channel performance and optimize based on cost-per-acquisition and quality of driver
- cohorts
- Identify and onboard local partners, community leaders, and referral agents to expand recruitment
- reach
Supply Building for New Tariff Launches
- Lead supply readiness planning ahead of new city or tariff launches, ensuring minimum viable driver
- supply at go-live
- Develop city-specific driver acquisition plans aligned with demand forecasts and launch timelines
- Coordinate cross-functionally with City Ops, Marketing, and Product to execute pre-launch driver
- pipelines
- Monitor supply health post-launch and implement rapid-response actions to bridge supply gaps
Competitor Tracking & Market Intelligence
- Continuously monitor competitor driver-side activities, incentive structures, onboarding flows, and new
- initiatives
- Produce regular competitive intelligence reports with actionable recommendations for Operations and
- Strategy teams
- Benchmark inDrive driver experience and acquisition metrics against market standards
- Flag emerging competitor threats and opportunities to senior stakeholders in a timely manner
