SeniorFull TimeENNorth America
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Sr Manager Consumer Products SLA is responsible for leading the development and execution of Mattel's
licensing strategy across Spanish Latin America markets (Mexport and Andean regions), driving growth across all Mattel brands and product categories. This role ensures strategic alignment with global guidelines, maximizes category expansion, and strengthens relationships with key partners and licensees to grow the Consumer Products business in the SLA region.
What You’ll Do
• Lead the creation and execution of the regional Consumer Products strategy across SLA markets, covering all
categories (toys, apparel, HBA, FMCG, accessories, back-to-school, promotions, etc.).
• Own the strategic planning and forecasting process, including quarterly and annual royalty revenue targets
and performance tracking.
• Identify and activate new regional market opportunities (white spaces) to expand Mattel’s brand presence
and drive incremental growth.
• Ensure all strategies are aligned with Mattel’s global and regional objectives, adapting international initiatives
to local market dynamics and expanding Latin America programs to reach a global scale
• Identify, negotiate, and secure strategic partnerships with licensees, retailers, and promotional partners
across SLA markets to expand category coverage and maximize royalty income.
• Lead key regional commercial negotiations, defining business terms aligned with global guidelines and
optimizing long-term value for Mattel.
• Build and maintain strong relationships with commercial partners and key stakeholders throughout Spanish
Latin America.
• Oversee local execution in each market, ensuring brand consistency, operational excellence, and cultural
relevance across the region.
• Monitor and analyze business performance, consumer trends, and competitive landscape to inform regional
decision-making.
• Track and report performance KPIs such as royalty growth, active contracts, category coverage, and
innovation metrics.
• Lead and develop a high-performing regional team, fostering a culture of collaboration, innovation, and
accountability.
• Drive cross-functional collaboration with internal teams such as Marketing, Legal, Finance, Creative, and
Global Brand & Franchise partners.
• Ensure proper cadence and communication between regional leadership and local market teams to drive
execution and alignment.
• Represent Mattel at regional partner meetings, industry events, and strategic presentations, promoting the
company’s leadership in the Consumer Products industry across SLA markets.
Who We're Looking For
• Bachelor's Degree Bachelor’s degree in Business Administration, Marketing, International Business, or related
field.
• Master's Degree Preferred: Master’s degree or MBA with a focus on global business or consumer goods.
• Minimum of 8 years in similar roles within consumer goods, entertainment/licensing, retail, or toy industries.
• Proven experience in regional management and leading multicultural teams.
• Strong track record in product development, licensing, and commercial expansion.
• Expertise in licensing strategies, product development, and brand management.
• Deep understanding of Latin American markets and their cultural and commercial dynamics.
• Strong leadership skills with the ability to manage diverse teams and multiple priorities.
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset to interpret sales data, market trends, and consumer behavior.
• Languages: Native Spanish and fluent English (spoken and written).
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
Who We Are
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
