Sales Representative – Industrial, Security & Robotics Applications

Who is Seyond? 

 
Seyond is a leading global provider of image-grade LiDAR technology, powering a safer, smarter and more mobile world across the automotive, intelligent transportation, robotics and industrial automation sectors. Founded in Silicon Valley with strategically placed research and manufacturing facilities across the globe, Seyond is crafting LiDAR solutions that elevate autonomous driving and fuel the advancement of smart infrastructure development. Our dynamic portfolio – including ultra-long range flagship LiDAR sensor Falcon, mid-to-short range LiDAR sensor Robin and perception service software platform OmniVidi – powers automotive and ITS solutions for partners like NIO, Faraday Future, Exwayz and Hexagon. Currently, over 200,000 Falcon units are in use, and the product continues to be mass-produced today. 

 

Company:            Seyond Europe GmbH

Location:             EMEA (based in Eschborn, Germany)

 

About Seyond

Seyond is a global provider of image‑grade LiDAR technology, enabling high‑precision 3D perception for automotive, intelligent transportation, robotics, and industrial automation applications. Founded in Silicon Valley in 2016, Seyond builds technologies that bridge the digital and physical worlds—making mobility and infrastructure safer, smarter, and more autonomous.

In 2025, Seyond shipped over 332,000 LiDAR units worldwide, achieving 45% year‑on‑year growth. With a positive gross margin the company has entered a new phase of sustainable, high‑quality growth, driven by scale, operational excellence, and a strong product portfolio.

Seyond operates a global footprint, with R&D centers in Silicon Valley and Suzhou and manufacturing facilities in the United States and China. The company is a pioneer in the mass production of both 1550 nm and 905 nm LiDAR technologies, supporting deployment in real‑world, high‑volume applications across multiple industries.

At Seyond, you’ll work with international teams at the forefront of perception technology, helping bring advanced LiDAR solutions from development into large‑scale production and customer deployment. We offer an environment that values technical excellence, collaboration, and real‑world impact—shaping how machines see and understand the world around them.

About Seyond Europe

Seyond Europe GmbH is the sole subsidiary of the Seyond Group in Europe. Based in Eschborn, Germany, Seyond Europe is responsible for business development, technical support, and logistics across Europe, India, Africa, and the United Arab Emirates. We work closely with customers and partners to deploy advanced LiDAR solutions any kind of applications.

About the Role

We are seeking a highly motivated and results-driven Sales Representative to grow Seyond’s footprint in Industrial, Security, and Robotics markets across the EMEA region. This role focuses on building and expanding a strong customer base, generating sustainable revenue, and maintaining long-term customer relationships. You will represent Seyond’s LiDAR sensor portfolio and act as a trusted commercial interface between customers and internal technical teams.

 

Product Portfolio

• Falcon – Ultra long-range LiDAR sensor family for large-scale, high-performance applications.
• Robin – Long- and mid-range LiDAR sensor family for flexible industrial, security, and robotics use cases.
• Hummingbird – Short-range, full solid-state (Flash LiDAR) sensor for compact and safety critical applications.

Key Responsibilities

• Develop and execute sales strategies for Industrial, Security, and Robotics applications within the EMEA region.
• Build, expand, and actively manage a strong customer base, including OEMs, system integrators, and solution providers.
• Generate new business opportunities and drive revenue growth across Seyond’s LiDAR product portfolio.
• Maintain and grow existing customer relationships to ensure long-term partnerships and repeat business.
• Identify customer requirements and work with internal technical teams to define appropriate LiDAR-based solutions.
• Manage the full sales cycle from lead generation through negotiation and contract closing.
• Coordinate closely with engineering, technical support, and logistics teams to ensure successful project execution.
• Represent Seyond at trade fairs, industry events, and customer meetings.
• Maintain accurate sales forecasts, pipeline tracking, and customer data in CRM systems.

Requirements & Qualifications

• Proven B2B sales experience, preferably in Industrial, Security, and/or Robotics markets.
• Established and active network within Industrial, Security, and Robotics ecosystems.
• Technical understanding of LiDAR, optical sensors, or related perception technologies.
• Demonstrated ability to build new customer relationships while managing and expanding existing accounts.
• Strong commercial mindset with a proven track record of meeting or exceeding sales targets.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently while collaborating with international, cross-functional teams.
• Willingness to travel within the EMEA region as required.
• Fluency in English; additional European languages are a strong advantage.

What We Offer

• A key sales role representing cutting-edge LiDAR technology in fast-growing markets.
• High level of responsibility and direct impact on regional business development.
• Close collaboration with experienced technical and commercial teams globally.
• Competitive compensation package aligned with performance.
• A dynamic, professional, and international working environment.