Senior Media Planner I

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About the Role

Senior Media Planner, Strategy & Planning: Dive into the exciting world of multi-channel media planning as a strategic partner and thought leader! In this role, you'll shape and execute high-impact digital marketing strategies that span across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, X, TikTok, etc.), and Programmatic channels. Your mission? Supercharge our major technology client's customer base, brand awareness, engagement, and conversions. Prepare to be a trusted advisor, collaborating hand-in-hand with client managers and innovation leaders. The ideal candidate match for our culture is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done. Humility and collaboration are also a big part of their DNA. 

Responsibilities:

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.), and Programmatic channels. 
• Partner with stakeholders (DMMs, PMMs, Strategy Directors) to dive deep into product marketing strategy, make recommendations, and ensure alignment across channels. 
• Collaborate with Digital Marketing optimizers on forecasting, campaign launch timing, sizing, and performance optimization. 
• Assist with campaign execution, landing page creation, and budget management, ensuring delivery against forecasts and objectives. 
• Track, share, and manage benchmarks and performance standards across the team, empowering marketers with data and tools for success. 
• Analyze data, surface challenges, and collaborate with optimizers to resolve roadblocks. 
• Maintain deep expertise in Google Ads, Programmatic platforms (DV360 preferred), Paid Social platforms, finance, legal, and brand safety policies. 
• Create, implement, and maintain reporting scripts and dashboards across channels. 
• Manage multiple projects and competing deadlines efficiently. 
• Demonstrate excellent written and verbal communication with all stakeholders. 
• Work effectively both independently and within a fast-paced, collaborative team.

About You

The essentials:

• 5-7+ years of marketing experience, ideally in performance marketing with experience across Google Ads, Paid Social Media, and Programmatic platforms. 
• BA/BS degree (Business, Finance, Marketing, or equivalent) preferred. 
• Advanced Excel/Google Sheets user (functions like vlookup, pivot tables, formulas, sheet optimizations) for forecasting, reporting, and data analysis.
•  Strong data analytics and operations skills, with a passion for data-driven decision making. 
• Organizational skills and expertise in managing complex marketing campaign logistics. 
• Basic understanding of website creation and landing page optimization. Experience with A/B Testing and reporting across channels.
• Exceptional presentation skills, comfortable speaking about and presenting data to clients. 
• Strong cross-functional management skills, comfortable collaborating with diverse stakeholders. 
• Relationship builder with excellent verbal and written communication skills. 
• Familiarity with digital marketing concepts and industry trends. 
• Superior project management skills and the ability to handle multiple complex projects simultaneously. 
• Thrives in a fast-paced environment and adapts to ambiguity. Fluency in English is a must.

Not a must, but a plus:

• Bachelor's degree with strong academic performance and analytical success. 
• Knowledge of Ad Servers, campaign optimization tools, and online tracking technologies. 
• Experience with Google Marketing Platform.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.

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This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range$80,000—$85,000 CAD

About Monks 

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

 

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

 

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.