At EyeCarePro, we are the leading digital marketing agency dedicated to helping eye care practices grow through innovative, data-driven strategies. Our team leverages advanced SaaS platforms, proprietary systems, and AI-driven tools to deliver measurable results. We are looking for a creative strategist who can bridge the gap between high-level campaign data and the human stories that drive patient engagement.
The Opportunity
We are seeking a Client-Facing Content & Storytelling Lead. This is not a junior copywriting role; it is a strategic position for a "Content Architect" who can own the narrative across the entire marketing funnel. You will be responsible for translating complex campaign strategies into compelling stories that resonate with parents and partners, while serving as a polished point of contact for our optometry partners.
Key Responsibilities
1. Storytelling & Content Creation
- Multi-Channel Mastery: Develop engaging, high-quality content across blogs, email, social media, video scripts, and case studies.
- Narrative Strategy: Translate campaign strategies into clear narratives that resonate deeply with our target audience.
- Brand Stewardship: Maintain a deep understanding of our brand voice, audience pain points, and the competitive landscape.
- Sales Enablement: Create high-impact materials including case studies, pitch decks, and brochures to support business growth.
2. Funnel & Messaging Optimization
- Data-Driven Creativity: Collaborate with marketing and analytics teams to refine messaging based on real-time performance data.
- Full-Funnel Content: Develop nurture sequences aligned to every stage of the journey: awareness, consideration, and decision.
- Omnichannel Consistency: Ensure a seamless and effective message across every digital and physical touchpoint.
3. Client & Partner Engagement
- Strategic Partner: Serve as a primary point of contact for optometry partners requiring custom content solutions.
- Practice-Ready Assets: Deliver high-quality social posts, landing pages, website copy, and brochures that partners can deploy immediately.
- Success Storytelling: Proactively capture and showcase partner success stories to build brand credibility.
Who You Are
- The Strategist: You don't just write; you understand why a piece of content works and how it fits into the larger business goal.
- The Polished Communicator: You are comfortable presenting ideas to stakeholders and managing client relationships with professionalism.
- The Independent Executor: You thrive in a remote environment and take full ownership of your deadlines without needing hand-holding.
Requirements
- Experience: 4–7+ years in content marketing, brand storytelling, or strategic marketing roles.
- Writing Excellence: A diverse portfolio showing mastery of both long-form and short-form copy.
- Stakeholder Management: Proven experience in a client-facing or stakeholder-facing role.
- Industry Context: Experience in healthcare, DTC, or agency environments is a major plus.
Work Requirements
- 100% Remote: Work from anywhere in the world.
- Equipment: Must have your own personal computer and essential workstation tools.
- Connectivity: Reliable high-speed internet is non-negotiable.
- Professional Setup: A quiet, professional environment for video meetings.
- Resiliency: Load-shedding backup or UPS (if applicable to your region).
Perks & Benefits
- Competitive Salary.
- Remote Culture: Fully remote, flexible work environment built on trust.
- Professional Growth: Opportunities for development and training within a leading agency.
- Collaborative Team: Work alongside a supportive marketing and sales team.
How to Apply
To apply, please submit your resume, a portfolio of your work, and responses to our short set of screening questions.
Note: If you do not hear from us within two weeks, please consider your application unsuccessful.
