SeniorFull TimeEN
Rapha launched in 2004 to redefine cycling apparel. Today, progressive design and storytelling has built a global movement. We want to make cycling the most important sport in the world, by transforming the lives of millions. We are on a mission to create the world’s greatest club through the Rapha Cycling Club (RCC).
The Community Lead is responsible for the delivery of meaningful experiences on the bike for RCC Members. Your mission is to bring the Rapha brand to life by localizing Rapha’s retail and community strategy through a diverse program of rides, events, and activations. By serving as the face of Rapha in your city, you attract new members to the Rapha Cycling Club (RCC) ensuring the Clubhouse experience drives RCC and Community engagement.
2. Accountabilities (What the role delivers)
RCC Experience & Ride Programming
● World-class ride calendar: Design and deliver a robust, engaging, and diverse calendar of rides in line with the company framework that attracts both committed RCC Members and allows new riders to experience the RCC offering.
● Events & activations: Plan and execute high-impact special events and regional activations (e.g., W100, FAR) that strengthen community bonds and drive brand exposure. Ideate and execute a tiered calendar of Clubhouse and "out-of-home" events (Tier 1-3) designed to increase footfall and Clubhouse revenue.
● Ambassador & ride leader management: Recruit, coordinate, and support a high-quality team of local ride leaders and brand ambassadors to ensure all on-bike experiences meet Rapha’s world-class standards. Ensure all ride leaders adhere to regulations and brand standards.
● Clubhouse experience: Based in the Clubhouse, you will work closely with the Clubhouse Manager to ensure the RCC presence and energy within the Clubhouse are consistently aligned with brand expectations.
● RCC growth & retention: Actively drive RCC membership through open rides and proactive clienteling of lapsed members. Use PowerBi to track RCC Members and Community growth.
Digital Presence & Community Engagement
● Social media: Drive brand exposure by creating, editing and sharing high-quality, engaging social media content that equips RCC Members and the wider local community with key information relating to the RCC offering attracts the local community to the Rapha Cycling Club.
● Multi-channel communication: Alongside social media, create & edit engaging RCC Newsletters to be sent to members in line with global brand guidelines.
● Local market insight: Build meaningful partnerships relevant to the local market and stay current with local trends and competitor activity to keep Rapha at the forefront of the sport.
● Partnerships, ambassadors & network: Identity potential partnerships in the metro, engage with local influencers and ambassadors to enhance the brand and deliver best in class cycling experiences. Network regularly to seek new partnerships, collaborations & expand your network in the world of cycling.
Planning & Analysis
● Plan rides & events strategically, on a moving 18-month basis following global brand guidelines
● Plan & spend within your clubhouse budget to execute the community calendar
● Analysis of your metro, audience & community base using Power Bi Reports to make sound strategic decisions
● Analysis of your Clubhouses social media performance and reacting to improve based on data
● Provide your Clubhouse Manager & Regional Community Manager with community trade & lessons learned reports, reporting on Community KPI's on a weekly [or as required] basis
● Analyse & react to feedback from NPS scores to improve the experience for your community & metro following attendance at a Rapha ride, activation or event
● Use company tools e.g. EASOL to monitor sign-ups & conversion
● Manage back end of booking platforms and software to maximise data collection & clean data for future analysis
Behaviors & skills we are looking for:
● You Love the Sport. You don’t just plan rides; you ride them. You are curious about your community's needs, using every coffee stop and climb to understand what riders want next.
● You Think For Yourself, by pushing boundaries in cycling event programming to ensure Rapha remains the most progressive brand in your city.
● You Suffer - on and off the bike. You persevere through operational setbacks and lean into difficult conversations with ride leaders or Service Course, aiming for excellent service in everything you do.
● You Inspire Others, by setting the pace. Whether it’s bike safety, kit etiquette, or inclusivity, you take people on the journey by modeling the "Rapha way" in every interaction
● Experience leading group rides and an interest in in cycling as a sport
● Event planning and execution experience
● Content creation and social media understanding
● Operationally savvy and forward thinking
Working at Rapha
We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:
We offer all our employees a 50% apparel discount and a discount for family and friends
An annual clothing allowance
Free membership to the Rapha Cycling Club
Bike racing expenses up to $35 per race entry
Team ride days
Mental health support with MyndUp
Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo
Company Pension Scheme
Company Bonus Scheme
Enhanced Parental Leave
