Job Purpose and Impact
The Demand Supply Planning Lead, SEA is responsible for leading the end-to-end demand, supply, capacity, and inventory planning processes across a defined product portfolio. This role ensures alignment between customer demand, production capabilities, and supply network constraints to deliver optimal service, cost, and working capital outcomes.
The role drives robust, data-driven planning through the Integrated Business Planning (IBP) process, partnering closely with commercial, manufacturing, procurement, logistics, commercial operations and finance teams to enable effective decision-making in a dynamic business environment.
Key Accountabilities
Demand Planning
- Lead the development of demand forecast using statistical models, historical data and commercial inputs.
- Integrate market intelligence, promotions and new product instroductions into demand plans.
- Drive continuous improvement in forecast accuracy and bias.
- Ensure proper governance of demand planning processes, assumptions and data integrity.
Supply Review & S&OE Execution
- Translate demand plans into feasible supply plans considering production, procurement, capacity and logistics constraints.
- Lead short-term execution through S&OE (Sales & Operations Execution), ensuring order fulfilment and service levels. Drive mid to long term Supply Review.
- Identify supply risks and drive mitigation actions in collaboration with cross-functional teams.
- Ensure alignment between supply plans and customer commitments.
Capacity Planning
- Develop mid-to long-term capacity plans aligned with demand projections and growth targets.
- Identify capacity constraints (production, labor, supplier, logistics) and define mitigation strategies.
- Drive scenario planning (e.g. alternate sourcing, outsourcing, network reallocation) .
- Support capital planning decisions through demand-driven capacity insights.
Inventory Planning & Working Capital Management
- Define and maintain inventory policies (safety stock, reorder points, service level targets).
- Optimize inventory across the network to balance service, cost and working capital.
- Monitor inventory health (excess, obsolete, slow-moving) and drive corrective action.
- Lead inventory segmentation (e.g ABC/XYZ) to differentiate planning strategies.
- Drive initiatives to improve inventory turns and working capital performance.
Integrated Business Planning (IBP)
- Lead Demand Review and Supply Review cycles within IBP.
- Drive transparency on gaps, risks, and opportunities with clear scenario analysis.
- Facilitate decision-making on trade-offs (service vs cost vs inventory).
- Align demand and supply plans with financial targets in partnership with Finance.
Performance Management & Governance
- Define, track, and improve key planning KPIs (forecast accuracy, bias, on time in full, inventory turns, freshness, production attainment, capacity utilization).
- Ensure planning processes are standardized, documented, and followed across the team.
- Provide regular performance reporting and insights to stakeholders.
Data & System Management
- Ensure accuracy and governance of master data (product hierarchy, lead times, BOM, planning parameters).
- Oversee demand and supply planning inputs, including demand sensing and forecast models.
- Drive effective use of planning systems (e.g. SAP IBP/ SAP or equivalent tools).
Stakeholder Collaboration
- Partner with commercial teams to capture demand signals and ensure alignment.
- Work closely with manufacturing, procurement and logistics to suner supply feasibility.
- Lead cross-functional alignment discussions on key trade-offs and priorities.
Continuous Improvement & Transformation
- Identify process gaps and drive standardization and optimization initiatives.
- Lead adoption of digital tools, advanced analytics, and AI-based forecasting capabilities.
- Support broader supply chain transformation initiatives across the region.
Qualifications
Minimum Qualifications
- Bachelor’s degree in supply chain, Mathematics, Business, Engineering or related field (or equivalent experience).
- Minimum 7-10 years of experience in demand, supply or integrated planning.
- Strong cross-functional collaboration experience.
PREFFERED QUALIFICATIONS
- Experience with integrated planning tools (e.g. SAP IBP, S4/HANA or equivalent).
- Experience in FMCG, Food, or Manufacturing industry
- Prior experience managing or mentoring a team
- Strong analytical and data-driven decision-making capability (usage of Power BI for reporting & analysis)
- Experience in IBP/S&OP/S&OE processes
