ExecutiveFull TimeEN
As the AVP of Digital Products, you will play a pivotal role in overseeing the development and delivery of eCommerce platforms; website and app experiences across multiple banners within Canadian Tire. You will be responsible for leading a team of talented product managers, collaborating with cross-functional stakeholders, and driving strategic initiatives to enhance our digital product offerings. This is a high-impact position that requires strong leadership skills, a deep understanding of digital product development, data analysis and a passion for delivering exceptional customer experiences.
What you'll do:
Lead and manage a team responsible for the development and delivery of website and app experiences across multiple banners within Canadian Tire.
Experience in driving features, capabilities, and customer facing experiences in upper funnel, personalized recommendations, UGC and Lower Funnel
Collaborate with cross-functional teams, including marketing, design, technology, and analytics, to develop and execute strategic plans for digital product development.
Define the overall vision, strategy, and roadmap for digital products to align with business objectives and customer needs.
Drive innovation by staying up-to-date with industry trends, emerging technologies, and best practices in digital product development.
Conduct market research, competitive analysis, and customer insights to identify opportunities for product enhancements and new features.
Define key performance indicators (KPIs) to measure the success of digital products, monitor performance metrics, and optimize user experiences.
Manage the product lifecycle from ideation to release, ensuring timely delivery of high-quality products that meet business requirements.
Collaborate closely with UX/UI designers, developers, project managers, and other stakeholders to ensure efficient execution of digital product initiatives.
Foster a culture of continuous improvement by encouraging experimentation, feedback-driven iterations, and data-driven decision-making.
What you bring:
Bachelor’s degree in computer science, engineering, business administration or a related field.
Minimum of 10 years of experience in digital product management or related roles, preferably within the retail or e-commerce industry.
Proven track record of successfully launching consumer-facing digital products at scale.
Strong leadership skills with experience in managing and developing high-performing teams.
Excellent strategic thinking abilities with the capacity to translate business goals into actionable plans.
Deep knowledge and experience working in Agile methodologies such as Scrum or SAFe.
Strong analytical skills with the ability to leverage data insights to drive decision-making.
Exceptional communication and collaboration skills with the ability to influence stakeholders at all levels of the organization.
Passion for creating outstanding customer experiences through innovative digital products.
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This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
