WW Commercial PC Marketing Lead

WW Commercial PC Marketing Lead

Description -

Description

We are seeking a results-driven WW Commercial Marketing Lead to deliver on HP’s ABM, Channel & SMB marketing strategies across priority accounts, partner ecosystems, and small-to-medium businesses.

This role is responsible for driving a unified One HP commercial narrative, accelerating pipeline and revenue through account-based marketing (ABM), scaling channel-led demand generation, and strengthening HP’s position as the partner of choice for SMB customers seeking simplified, outcome-driven solutions.

The role leads a team of experienced specialists and works closely with global and market stakeholders, as well as alliance partners and agencies, to orchestrate integrated, insight-led marketing programs.

Success requires a strong blend of strategic leadership, commercial acumen, ecosystem thinking, and data-driven execution.

• Accelerate revenue growth through targeted ABM strategies across priority accounts and segments.
• Scale SMB demand and conversion globally, positioning HP as the trusted, end-to-end ecosystem partner.
• Enable channel partners to win, driving pipeline, velocity, and share through co-marketing and co-selling motions.

Key Responsibilities:

ABM Strategy & Growth

• Work with business units and markets to define and lead a WW BPS ABM strategy targeting priority accounts and high-value segments.
• Develop tailored, insight-led content plans aligned to market needs, customer priorities, buying groups, and outcomes.

SMB Segment Growth

• Develop and execute a global SMB marketing strategy (10–499 employees) focused on demand creation and conversion.
• Position HP as the single, trusted ecosystem partner, simplifying IT complexity across devices, security, and services.
• Identify growth opportunities across verticals and regions, translating insights into scalable programs.

Channel Marketing & Enablement

• Lead channel-first marketing strategies, recognizing partners as the primary route to market.
• Design and scale co-marketing and co-selling programs to drive pipeline, attach, and revenue.
• Equip partners with ready-to-deploy campaigns, tools, and assets to accelerate local execution.

Demand Generation & Pipeline Acceleration

• Work with the Performance marketing team to architect and orchestrate integrated demand generation programs across ABM, digital, and partner channels.
• Drive full-funnel performance, from awareness through to pipeline creation, conversion, and revenue impact.

Alliances & Ecosystem Marketing

• Collaborate with strategic alliance partners to co-develop joint value propositions and campaigns.
• Leverage alliance funding to scale programs and maximize reach and impact.
• Integrate ecosystem solutions into a cohesive, outcome-led narrative.

Team Leadership

• Lead and develop a high-performing global marketing team, setting clear direction and accountability.
• Foster a culture of innovation, collaboration, and performance excellence.

Cross-Functional Collaboration

• Partner with product, category, sales, and global marketing teams to ensure alignment on strategy, messaging, and execution.
• Drive consistency in global storytelling and asset frameworks, enabling efficient localization.

Performance & Analytics

• Use data and insights to continuously optimize strategy and execution.
• Manage investment decisions to maximize return on marketing spend.

Education & Experience

• Bachelor’s degree in Marketing, Business, or related discipline (or equivalent experience)
• Typically 10+ years’ experience in B2B, ABM, Channel, or SMB marketing
• Proven track record of driving pipeline and revenue impact in a global or multi-market environment

Knowledge & Skills

• Account-Based Marketing (ABM)
• Channel & Partner Marketing
• SMB Growth Strategy
• Demand Generation & Pipeline Management
• Go-to-Market Strategy
• Data & Performance Analytics
• Ecosystem & Alliance Marketing
• Commercial Acumen & Revenue Focus
• Cross-functional leadership

Cross-Org Skills
• Customer Centricity
• Prioritization
• Resilience
• Team Management
• Strategic Thinking

Impact & Scope
• Impacts large functions and leads projects requiring knowledge of multiple disciplines or areas of HP.

Complexity
• Uses managerial concepts and company objectives to resolve highly complex issues in creative and effective ways. May achieve goals through subordinate supervisors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"