MidFull TimeEN
Job Description Summary:
What You’ll Do for Us
Lead the development of short‑ and long‑term brand and business plans, clearly defining objectives, strategies, priorities, and performance metrics aligned with Japan market growth goals.
Develop integrated marketing plans that translate strategic initiatives into actionable programs supporting the annual business plan and long‑range brand ambition.
Create clear, inspiring, and actionable written briefs for creative, media, and research agencies, and provide ongoing direction to ensure high‑quality output and on‑strategy execution.
Identify untapped consumer opportunities through the use of consumer research, marketplace insights, and in‑market performance data, converting insights into growth initiatives.
Contribute to portfolio strategy development across brands and categories, ensuring clarity of brand roles, positioning, and target consumer segments within the water portfolio.
Deliver ongoing business and brand performance analysis to identify, prioritize, and recommend brand‑building and commercial opportunities.
Lead the development of annual brand business reviews, including performance assessment, learning agendas, and future growth platforms.
Recommend brand budgets and investment allocation decisions to maximize return on marketing investment and long‑term brand equity.
Define clear and differentiated positioning for new offerings, innovations, and category expansions, ensuring strong consumer relevance and strategic fit.
Drive alignment and execution of brand initiatives with key internal functions, including commercial, customer, technical, innovation, and bottling system marketing teams.
Partner with Operating Unit leadership, Market Managers, and bottling system stakeholders to ensure seamless execution and market impact.
Prepare and deliver clear, compelling presentations of business results, insights, and recommendations to senior marketing leadership and cross‑functional partners.
Monitor category, consumer, and cultural trends, translating insights into recommendations that support brand growth and long‑term competitiveness in Japan.
What We’ll Do for You
Provide the opportunity to build and grow iconic brands within a purpose‑driven, global organization that values innovation, collaboration, and impact.
Support your professional growth through meaningful career development, exposure to global best practices, and access to learning and development resources.
Offer a competitive total rewards package that supports your well‑being, work‑life integration, and long‑term career sustainability.
Foster an inclusive, flexible, and supportive work environment where diverse perspectives are valued and everyone is encouraged to do their best work.
Requirements & Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in brand management, marketing strategy, or related commercial roles within consumer‑focused organizations.
Demonstrated experience developing and executing brand strategies and integrated marketing plans in complex, fast‑moving environments.
Strong understanding of consumer insights, with hands‑on experience using syndicated and custom research tools to inform decision‑making.
Experience working with quantitative data sources and performance analytics to evaluate brand health, campaign effectiveness, and growth opportunities.
Proven ability to manage external agency partners, including creative, media, and research agencies, to deliver high‑quality outcomes.
Solid understanding of core marketing principles, including brand positioning, portfolio management, and creative brief development.
Ability to evaluate creative ideas and executions based on strategic alignment, consumer impact, and business objectives.
Strong collaboration skills, with experience working cross‑functionally and influencing without formal authority.
Comfort working in a matrixed, system‑based organization with bottling partners and multiple stakeholders.
High level of data literacy and digital fluency, including comfort using modern marketing technologies and analytics platforms.
Curiosity and openness to leveraging emerging tools, including artificial intelligence‑enabled insights and productivity tools, to enhance marketing effectiveness.
Strong communication and storytelling skills, with the ability to present complex information clearly to diverse audiences.
Growth mindset, resilience, and adaptability, with a passion for continuous learning and improvement.
Fluency in Japanese and business‑level English, with the ability to operate effectively in a local and global environment.
Skills:
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Flavor Development, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Growth, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) DesignLocation(s):
JapanCity/Cities:
TokyoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 30, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
