GA Telesis is a global leader providing integrated solutions to the aviation and aerospace industries, with a continuously expanding presence in new countries worldwide. We serve over 2,000 customers, including airlines, original equipment manufacturers, maintenance, repair, and overhaul (MRO) providers. GA Telesis Ecosystem™ is a vast global network spanning 54 locations in 30 countries on six continents. At GA Telesis, our core business is integrated aviation solutions, and our mission is customer success.
The Senior Director of Brand Marketing will be an architect of our global brand identity, responsible for scaling our narrative across international markets. Reporting to the Head of Global Marketing, the ideal candidate will oversee a significant budget and lead a multi-disciplinary team to drive brand equity, customer loyalty, and long-term revenue growth. This role requires a visionary leader who can balance high-level creative strategy with the operational rigor necessary for a $1B organization. This role is based onsite in Fort Lauderdale, Florida.
**Important Notice: Eligibility Requirement: Only U.S. Citizens or Permanent Residents will be considered for this position.
Responsibilities:
Global Brand Strategy & Identity
Narrative Ownership: Work with leadership to define and evolve the global brand positioning, architecture, and voice to ensure consistency across all regions and touchpoints.
Market Expansion: Work with leadership to adapt brand strategies for diverse international markets while maintaining a cohesive global identity.
Competitive Positioning: Analyze ongoing performance and market data to ensure the brand remains a leader in a shifting global landscape.
Creative Excellence & Campaign Leadership
Integrated Campaigns: Lead the development of 360-degree integrated marketing campaigns that drive top-of-funnel awareness and bottom-funnel conversion.
Creative Direction: Provide high-level creative oversight to internal designers to ensure world-class output.
Product Marketing Alignment: Partner with Product and Sales leadership to launch new offerings with compelling graphics and storytelling.
Focus:
Websites: Own the strategic vision for the corporate websites, transforming them into high-performance demand-generation engines and a repository for industry thought leadership.
Optimize the digital experience for the B2B buyer’s journey, ensuring seamless paths to conversion for high-intent actions.
Collaborate with the Web Developers to ensure technical SEO and content alignment with key search intent and vertical-specific landing pages.
PR/Media: Direct an earned media strategy focused on building credibility within the trade press, business media, and analyst communities.
Establish an Executive Visibility program, positioning the leadership team as subject matter experts through contributed articles, blogs, and podcast appearances.
Trade Shows: Lead the strategy for tier-one industry conferences and proprietary events, shifting from "booth presence" to "experience-led" lead generation.
Develop high-impact hospitality and VIP networking programs to facilitate mid-funnel acceleration for the sales team and key accounts.
Social Media: Govern a multi-channel social strategy (with a heavy emphasis on LinkedIn) to build brand authority and support social selling initiatives for the sales team.
Utilize social listening to monitor industry trends and competitor moves, to facilitate real-time brand positioning.
Operational & Financial Oversight
Budget Management: Manage and optimize a multi-million-dollar brand budget, ensuring maximum ROI and strategic allocation across global initiatives.
Measurement & ROI: Manage existing and create new KPIs and brand health tracking (NPS, Brand Awareness, Share of Voice) to quantify the impact of brand investments on company growth.
Leadership & Culture
Team Development: Lead, mentor, and scale a high-performing global brand team, fostering a culture of innovation, accountability, and inclusion.
Stakeholder Management: Act as a key advisor to the executive suite, translating complex brand concepts into business-critical insights.
Qualifications:
Experience: 8+ years of progressive marketing experience, with at least 5 years in a senior leadership role within a global company exceeding $500M–$1B in revenue.
Global Acumen: Proven track record of managing brands across multiple continents and navigating cultural nuances in marketing.
Analytical Rigor: Ability to marry "gut-feeling" creative intuition with data-driven decision-making.
Communication: Exceptional storytelling and presentation skills, with the ability to influence at the C-Suite level.
Education: Bachelor’s degree in Marketing, Communications, or Business; MBA preferred.
Key Performance Indicators (KPIs)
Global Brand Awareness & Recall
Brand Equity Score / Net Promoter Score (NPS)
Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV)
Market Share Growth in Key Regions
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