Head of Content Management E-Commerce (m/f/d)
Germany / Munich
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Your seat to fill:
- Dedicated responsibility for content management for the CYBEX Ecom & Brand website, including all day-to-day operational aspects like editing, enhancing, and publishing web content in accordance with company style guidelines and applicable standards
- Define and track key performance indicators (KPIs) for content performance to ensure alignment with business goals and to optimize the impact of content on customer engagement and conversion rates
- Drive the definition of further requirements for the digital platform in close alignment with E-Commerce to provide the best digital customer experience, including SEO optimization of website content and leveraging analytics tools to measure and improve content performance
- Lead a smaller stream within the content team, overseeing specific projects or initiatives while fostering collaboration, providing guidance, and ensuring timely and high-quality results
- Build, set up, and support consumer lifetime journeys within our content area, ensuring cohesive, engaging, and impactful touchpoints throughout the customer journey
- Combine engaging brand content with high-end digital product presentation and create localized sites and user stories by working with translation agencies, understanding cultural nuances, and leveraging localization technologies and incorporating personalization concepts
- Build and maintain strong relationships with all stakeholders involved in the marketing and content production processes, and work closely with different e-Commerce teams to create an outstanding brand and user experience
- Set up processes to secure on-time availability of content as well as consistently high-quality standards, especially through the integration of different tools and systems in close cooperation with the content team and other departments
- Manage and coordinate with the team relevant translation processes with different markets to ensure timely delivery and high-quality localized content
- Stay ahead of industry trends by applying best practices in areas such as UX writing, mobile-first content strategies, and accessibility standards (e.g., WCAG)
Your stroll to CYBEX:
- A degree in a relevant field such as Fashion, e-Commerce, Design, Marketing, Economics, or similar
- Profound experience in the field of website management and e-Commerce, with demonstrable expertise in content management and working with CMS systems such as Salesforce Commerce Cloud (SFCC), Adobe Experience Manager, or WordPress
- A creative and conceptual thinker who is confident working in a dynamic, fast-paced, and not yet precisely defined organizational structure
- Demonstrated leadership experience, such as managing small teams or mentoring junior staff, with the ability to foster collaboration and drive projects to success
- Proven ability to multitask and reprioritize quickly while maintaining a hands-on, self-starter attitude and a team-player mindset
- Strong knowledge of digital content strategies, including SEO, analytics tools, and creating engaging content tailored to diverse digital platforms and audiences
- Enthusiasm and ability to work with a wide cross-section of people in various locations, embracing a collaborative and cross-cultural approach
- Excellent English language skills. Proficiency in another language, such as German, Arabic, or Japanese, would be highly advantageous
CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.
