We are looking for an Influencer Marketing Manager who will build the influencer marketing direction from scratch and turn it into a scalable and stable user acquisition channel.
The main goal of this role is to make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app.
This role combines strategy, partnerships, analytics, and performance marketing.
Responsibilities
- Build and scale GoMining’s influencer marketing strategy from scratch.
- Define influencer verticals, content formats, geographies, and creator segmentation.
- Fully manage influencer operations through platforms such as impact.com:
- creator onboarding
- tracking
- payouts
- reporting
- Source, evaluate, negotiate, and manage relationships with influencers and creators.
- Manage channel budgets and monitor unit economics.
- Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms.
- Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows.
- Work closely with performance marketing and content teams to ensure consistent messaging.
- Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance.
- Scale successful partnerships and optimize underperforming campaigns.
Requirements
- 2+ years of experience in influencer marketing, affiliate marketing, or partnerships.
- Experience working with impact.com or similar influencer / affiliate platforms.
- Strong understanding of crypto, Web3, or DeFi ecosystems.
- Strong understanding of attribution and analytics tools:
- AppsFlyer
- GA4
- Hotjar
- One-links / tracking systems
- Experience working with a data-driven approach and performance metrics.
- Strong negotiation and relationship management skills.
- English C1+ is required.
- Additional languages are a plus.
Nice to Have
- Existing network of crypto / fintech influencers and creators.
- Experience scaling influencer channels globally.
- Experience working with app-based or subscription products.
- Experience in performance marketing or paid acquisition.
Benefits
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 28 vacation days + 8 company holidays + 5 personal days per year
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).
