Purpose & Overall Relevance for the Organization:
- The purpose of the role is to be a key account manager for the Franchise Partners in the Philippines.
- Key responsibility would be closely aligning with all Franchise teams to land the pre-selected seasonal assortments and execute the account specific strategies as defined by the SEA and Country Strategy
- Objectives would be to ensure delivery of targets whilst ensuring all opportunities for additional sales and market share growth are identified and maximized. A strong collaboration with the OBF and marketing team is the prerequisite for this.
Key Tasks / Functions:
Account Management
- Align key stakeholders to manage the respective categories tied to adidas Franchise partner KPIs: sell out, margin, orderbook conversion, inventory cover, SKU efficiency, etc. and define actions when needed.
- Closely collaborate with Franchise Operations Manager to drive adidas Franchise store KPIs: sell out, sell-through, space productivity, conversion rate, units per transaction, average transaction value.
- Lead Open-to-Buy planning per door, per customer, in line with store sell out modeling and productivity expectations and aligning set budgets with Franchisee key decision makers.
- Land adidas monoband pre-season assortment as defined by creation of the assortment where and when needed through close coordination with Franchisee Buyers, aligning Buying and Merchandising Framework with adidas Buying/Merchandising team’s ways of working.
- Identify in-season incremental stock opportunities to drive stores’ productivity growth supported by the Franchise In-season Trader.
- Act as Project Manager for store opening and remodeling plans collaborating with adidas Franchise Operations, Store Development, Visual Merchandising, Buying & Merchandising, and Franchisee Brand team from store design planning to execution.
- Support Training programs led by the Sales Academy Team and aligned on store staff training needs identified together with Franchise Operations.
- Plan and organize physical touchpoints and strategic meetings with internal and external stakeholders.
Reporting & Analysis
- Regularly monitor Franchise partners deliverables and KPIs, provide insights and action steps to FRS Operations, In-Season Trading, Buying/Merchandising, and Brand teams.
- Prepare facts and figures for seasonal reviews, strategic meetings, and/or other milestones.
- Update Key Account Strategic plans with the most recent seasonal facts and figures.
- Monthly business planning & RFC: Complete planning documents for all countries including sell-out, intake, month on hand, and make proposals for pull forward / push out accordingly.
- Forecast future seasons needs based upon current trends alongside scale and store expansion plans.
- Continue to monitor the sell-through and the order backlog as well as reliable and cost-efficient supply for the account:
- By proactively facilitating meetings with Operations and Customer Service teams.
- To conduct and share sell through information from Franchise partners.
- Monitor & report on customers’ and competitors’ activities and propose/ initiate/ take actions.
- Ensure customer compliance with trade agreements (i.e. trade terms).
Knowledge, Skills & Abilities:
- Recognized Degree in Business, Marketing, Sales Management
- 1 – 2 years in a reporting & analytics role
- 5 years in account management, sales, marketing will be advantageous.
- Proven methodological & analytical skills (analytics, business planning)
- Keen interest in commercial and possess good business acumen
- Extensive knowledge of the retail/sporting/apparels/FMCG industry will be of added advantage.
