VP, Social Media Strategy

About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. 
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. 
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.  
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. 
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.  
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

Position Overview

The Vice President (VP) of Social Media Strategy leads and innovates our social media efforts for healthcare clients. The VP establishes and executes comprehensive social media strategies to elevate the digital presence of healthcare brands, while ensuring high-quality content, creative direction, and cross-functional collaboration. This role requires a dynamic leader with deep expertise in social media trends, healthcare marketing, and team management, capable of driving exceptional client engagement and delivering outstanding results.

What you'll do:

• Client Relationship & Strategy:
  Establish credibility with clients at all levels by offering advanced social media strategies and clear, effective communication. Act as the senior advisor, ensuring strategies are aligned with clients’ goals and industry trends, particularly in the healthcare space.
 
• Creative Direction & Standards:
  Oversee and ensure the highest possible standards for digital, print, audio/visual, and social media content produced by the agency. Monitor the quality of creative materials and provide guidance to both internal teams and freelance artists to maintain consistency across all deliverables.
 
• Collaboration with Creative Director & Agency Teams:
  Work closely with the Creative Director to align on design and content strategies, ensuring the efficient visual execution of creative concepts. Consult with account services, traffic teams, and other departments to achieve agency objectives and meet client expectations.
 
• Content Approval & Oversight:
  Review and approve finished social media content, ensuring it aligns with both creative and strategic objectives. Supervise alterations or corrections to content as necessary, and ensure all social media content adheres to regulatory and compliance standards within healthcare marketing.
 
• Social Media Analytics & Optimization:
  Utilize data-driven insights to refine social media strategies. Define and monitor key performance indicators (KPIs) to measure success, and use analytics to adjust campaigns for maximum impact. Work with analytics teams to ensure continuous optimization of campaigns.
 
• Industry Research & Development:
  Stay current with evolving social media trends, technologies, and healthcare marketing regulations. Lead research into new techniques and platforms to keep the agency and clients ahead of competitors.
 
• Leadership & Collaboration:
  Engage in leadership discussions regarding staffing needs, agency resources, and project timelines. Work closely with other leadership team members to ensure social media strategies are well integrated into broader marketing efforts.
 
• Crisis & Reputation Management:
  Oversee social media reputation management, ensuring proactive monitoring and response strategies for potential social media crises, particularly related to sensitive healthcare topics.

About you:

 
• A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• A minimum of 10 years of experience in social media strategy, with at least 5 years in a leadership role.
• Experience in healthcare marketing or related industries is highly preferred.
• In-depth knowledge of social media platforms, tools, and best practices.
• Strong leadership and team management skills, with the ability to inspire and guide a team to success.
• Proven experience in creating and executing successful social media campaigns that deliver business results.
• Expertise in using social media analytics platforms (e.g., Sprinklr, Hootsuite, Google Analytics) to track and optimize performance.
• Strong understanding of healthcare regulations and compliance issues impacting social media marketing.
• Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively to clients and internal teams
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), social media management tools, and CRM systems.
• Familiarity with marketing automation platforms, content management systems, and email marketing tools.
• Experience with paid social media advertising, including strategy, budget management, and ROI tracking.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Creative thinker with a passion for innovation in social media marketing.
• Strong interpersonal skills with the ability to work effectively in a team environment and collaborate with other departments.

What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. 
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.  
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.