SVP, Marketing Effectiveness

Job Description:

The SVP, Analytics has the responsibility for setting the vision and providing strategic direction to a key clients in B2B tech and to the cross-industry Marketing Effectiveness (ME) team — a group of approximately 60 analytics professionals across the US. This individual is an expert on media measurement for B2B tech as well as general media analytics and research. As such, he, she, they are responsible for leading/publishing/speaking and often acts as the analytics spokesperson in front of clients, in company meetings, at conferences, etc.  

 

Job responsibilities: 

• Partners with various disciplines across the agency such as Consumer Insights and Analytics, Activation, Integrated Media, Portfolio leads to develop connections between functions. 

• Leads client engagements and manages analytics delivery teams. 

• Provides thought leadership on best-in-class measurement and analytics strategy to senior client stakeholders. 

• Generate media insights and measurement strategies across both brand media and performance media. 

• Identifies and develops product specific analytics offerings for specific clients. 

• Authors white papers, POVs, other industry thought capital; attends/speaks at conferences. 

• Evaluates and partners with external vendors and technologies as appropriate. 

• Evaluates prospective technologies and companies for partnership or corporate acquisition. 

• Advises the agency about key industry trends and innovations. 

• Exhibits strong analytical, project management, storytelling and communication skills. 

• Partners with new business to identify opportunities for growth and development and enable business growth and development or existing clients.  

• Interacts with Marketing Effectiveness leadership team; crafts and implements the ME vision. 

• Is responsible for recruiting management level roles within the group and for developing managers. 

• Sets vision/strategy and facilitates team operations to deliver quality and timely deliverables. 

• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.  

• Empowers direct reports to own their client, relationships, and projects. 

• Manages performance and career growth of direct reports. 

 

Qualifications:  

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field 

• Master's degree preferred 

• 15+ years in a quantitative business environment 

• 8+ years in marketing analytics with knowledge of the media planning process 

• Experience working at or working with B2B businesses, with particular emphasis on B2B tech businesses 

• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms 

• Strong organizational skills, political instincts, and proven-leadership ability

• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages  

• Experience in data visualization (Excel, Tableau, Power BI, Datorama) 

• Advanced in SQL, Python, or R 

• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing 

• Advanced MS Office Skills (MS Word, Excel, Powerpoint) 

 

The annual base salary range for this position is $217,500 - $275,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  Additionally, this position is eligible for discretionary incentive compensation.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k,  

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Location:

San Francisco - California St

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

  

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.