MidFull TimeEN
We’re looking for a CRM Manager to join our CRM Team at Betfair part of Flutter UK & Ireland on a 12m Fixed-term contract.
As the CRM Manager for the cobranded Betfair/PokerStars Poker experience, you will play a pivotal role in delivering UK & Ireland Poker growth through best-in-class lifecycle marketing. You will own the CRM strategy across activation, retention, and reactivation, delivering highly personalised, data-driven customer experiences across all channels.
This role sits at the heart of the Poker operating model, collaborating closely with Commercial, Analytics, Brand, and Product teams to maximise customer value and drive sustainable growth. Reporting directly into the Senior CRM Planner.
You will ensure Betfair/PokerStars CRM stays ahead of the market by using innovative, data-driven solutions to deliver personalised and relevant experiences for customers. Your responsibilities include:
Owning and developing the end-to-end CRM strategy for UKI Poker across all lifecycle stages (new, active, churned, and lapsed customers).
Planning and executing multi-channel CRM campaigns across email, push, SMS, in-app, and web messaging.
Driving segmentation and targeting to deliver personalised, relevant communications.
Continuously optimising CRM activity through test-and-learn frameworks to improve retention, actives, and customer value.
Collaborating with Brand teams to ensure messaging is consistent, high-quality, and aligned with Betfair/PokerStars tone of voice.
Managing stakeholder relationships across multiple teams, ensuring clear communication and prioritisation of initiatives.
Strategic Mindset: Able to define and deliver long-term CRM strategies aligned to business objectives.
Customer Focused: Puts the customer at the centre of all decision-making and campaign design.
Effective Communicator: Clearly articulates plans, performance and insights to stakeholders at all levels.
Results Driven: Takes ownership of outcomes and drives performance improvements through action.
Creative Leadership: Able to manage the end-to-end creative build and execution of campaigns, ensuring high-quality output aligned with brand and objectives.
Flexible ways of working – home or office, it’s your choice!
£1,000 learning fund
Twice-yearly bonus (with part of it guaranteed!)
Unlimited Holiday
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
16 hours paid volunteering time per year
Imagine a job that doesn’t feel like work at all
At Betfair, we love what we do. Our people are passionate about their work and part of our culture is recognising and celebrating all our successes. Our Gameplan is simple: we play as a team, we play fair and we play to win.
Our business was born to create a fairer betting marketplace. Today, we’re the world's biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter.
As part of the UK & Ireland region of Flutter – Betfair is included in a collection of big-hitting entertainment brands such as Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
Set your own odds and start a career with Betfair.
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.