

About Us:
At Fitness Passport, we are driven by a clear purpose — to make fitness more accessible, so more people can lead active and healthier lives. Established in 2006, we’re a corporate health and fitness program partnering with the public sector, corporate employers, and leading fitness facilities across Australia and New Zealand, providing members with access to a wide range of gyms, pools, leisure centres and wellness resources.
As we enter an exciting new phase of growth, Fitness Passport is executing an ambitious strategy while keeping our member experience a top priority.
The Role:
Reporting to the Head of Marketing, the Lifecycle Marketing Manager will own the lifecycle across our member journey. You’ll design behaviour-led journeys, build and run automation programs end-to-end, and continuously optimise conversion, onboarding, and engagement outcomes.
You’ll work closely with Product, Sales, Network, and Member Experience teams, and play a critical role in how our value proposition is experienced across multiple audiences.
What you will be doing:
About You:
What You'll Love:
Fitness Passport is officially a Great Place to Work® — again!
We’re proud of our culture, and even prouder of the people who make it what it is.
At Fitness Passport, we’re not just about providing access to great gyms and wellness facilities — we’ve also created a fantastic place to work. Our company values of Collaboration, Growth, Respect, Integrity and Wellbeing define our culture and the principles we use to operate our business.
We don’t just talk about wellness - we live it! Our BeneFit Passport Rewards Program and values-driven culture support your well-being inside and outside of work.
Here’s what’s waiting for you:
✅ Your very own Fitness Passport membership – access thousands of fitness facilities because we believe in what we offer
🌿 3 paid well-being days per year – because rest and recharge matter
🏡 Hybrid & flexible work – our Sydney based team enjoys three days a week in our new head office
💻 Generous WFH allowance to support our hybrid model
🏋️♂️ Ongoing wellness perks – think fitness challenges, guest speakers, and more
👶 Paid parental leave to support you and your family
🧠 Mental health support through Clear Head & our Employee Assistance Program
🏆 Rewards & recognition – Earn Hero Points and get rewarded for your impact!
🎉 Regular social events to stay connected and celebrate wins
🐶 ‘Pawesome’ incentives like bring your dog to work day
How to Apply:
Click ‘Apply’ and you’ll be directed to Jobs by Employment Hero. If you don’t already have an account, simply sign up with your email address. It only takes 2 minutes to submit your application. If it’s a match, our Talent Team will be in touch for a quick screening call.
We can’t wait to meet you!