Reports To: General Manager - Enterprise Marketing
Division: Enterprise Business
Mission:
- Develop detailed commercial GTM plans and programs as well as sales enablement strategies to drive sustainable growth in value and volume to achieve EB revenue objectives. Ownership of the entire go-to-market process and programs working closely with Segment teams, Solution Development, Sales and Client Services.
Description:
- Develop a robust go-to-market process to support the successful launch of EB products, services and solutions, monitoring results and making tweaks where necessary to ensure the achievement of revenue expectations
- Lead managers in the development of holistic 360 degrees approach to taking propositions-products and services to the market including but not limited to ATL and BTL, Channel and Support enablement, Regional and trade activations required for demand generation for all EB segments and service portfolios
- Work in close coordination with Segment Managers, Solution development team, Analytics and Business intelligence, Clients Services, Channel Management and relevant functions to develop detailed plans and programs required to achieve set targets for profitability, revenue, value/market share and stir up value preservation for all EB propositions
- Position EB’s propositions as the best-in-class for the defined target segment and ensure they are in the front position of trade and relevant channels to increase overall sales.
- Implement strategy for market growth in conjunction with Segment managers, Product Development Managers, Channel managers and other stakeholders.
- Manage all marketing communications, public relations, sponsorships, events and internal communications for EB working closely with the relevant divisions in MTNN as well as Group EBU where necessary.
- Review market and contribute to the development of marketing strategies for MTNN EB, demonstrating an understanding of MTNN direction and business strategies.
- Develop detailed sales and support channels enablement plans in support of approved strategies in respect of EB, organizing and monitoring resources and periodically reporting progress of plans.
- Create messaging that allows the Sales and Support channels to have consistent, effective and engaging conversations with prospects and customers at each stage of the sales/support cycle
- Develop a range of customer testimonials for external/internal use, including written case studies.
- Conduct win/loss interviews and perform ongoing analysis.
- Manage the rollout, adoption and knowledge transfer on best practices on how to leverage key sales tools across the sales cycle
- Manage the content repository of sales collateral
- Measure the level of usage across tools to provide guidance on business impact, areas for improvement, and additional future projects
- Help develop and implement a standard sales on-boarding program.
- Lead the development of a communication media plan to support the product/solution/offering release, as well as its ongoing lifecycle management.
- Lead the creation of enablement content for direct and indirect sales resources, and also for support channels (e.g. playbooks, battle cards, scripts, presentations, training modules and demos).
- Develop a suite of sales enablement tools that spans the sales cycle, enabling the Sales force to drive higher levels of efficiency, effectiveness and overall professionalism.
- Assist in evaluating, tracking and managing the development and performance of team members, to ensure productivity and achievement of business results.
- Identify training and development needs of EB commercial staff to manage skills enhancement programmes for the virtual sales team to ensure enterprise sales targets are fully met.
Education:
- First degree in any relevant discipline
- MBA will be an added advantage
- Fluent in English
Experience:
9 - 17 years’ experience which includes:
- At least 4 year’s managerial experience in sales or marketing
- At least 3 years’ experience in a B2B environment
- Experience in marketing communications
- Experience in sales enablement or learning and development
- Experience in strategy development and implementation will be an added advantage
- Experience in coaching/knowledge transfer role
We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.
At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be - it is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.
We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career.
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Obsessions: How We Do It
The behaviors that keep our culture strong and safe.
1. Light It Up!
Always Do This:
🔹 Bring all your heart and all your smarts to us.
Never Do This:
❌ Never doubt your value here or let anyone else do it. And never do it to anyone yourself.
2. Raise Your Hand. Speak Your Mind.
Always Do This:
🔹 Respectfully but firmly challenge any threat to what we stand for.
Never Do This:
❌ Never hesitate to tell the truth as you see it, to whoever you have to tell. And never cause others to fear telling you.
3. Collaborate. Don’t Isolate.
Always Do This:
🔹 Share what you know and respect what others can teach you.
Never Do This:
❌ Never think that you are great unless you help make others great too.
4. Things Always Get Better Here.
Always Do This:
🔹 Take your own steps forward to improve and strengthen us.
Never Do This:
❌ Never believe or cause others to believe that "not now" means "not ever."
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Then, join MTN Nigeria!
Welcome to our Y’ello Family, where our people are our most critical competitive assets.
If you are passionate about working for a brand that believes in YOU, invests in YOU, and delivers the best value to those we serve, then THIS is the place.
Our Employee Value Proposition enables you to:
🟡 Work with meaning
🟡 Connect to develop
🟡 Thrive in positivity
🟡 Grow with purpose
Live inspired.
It’s a great place to work! Take that bold step and apply today!
*Eligible Females and People with Disabilities are encouraged to apply.
*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications.
*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.
For whistle blowing and reporting fraudulent recruitment activities, contact us via MTNN.ForensicServices@mtn.com
By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/).
