Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing across one or more fields (e.g., brand marketing, product marketing, growth marketing).
- Ability to communicate in English and Turkish fluently to support client relationship management in this region.
Preferred qualifications:
- Ability to self-direct projects in unstructured environments, analyzing complex information to create clear, actionable "north star" plans.
- Ability to use data to drive strategy, with the excellent communication skills needed to present that strategy as a cohesive, persuasive story.
- Passionate for Google’s technology with the ability to understand its potential to reshape the user experience and articulate Google’s leadership in this space.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Define and execute the local marketing strategy for Google’s new AI products, translating global capabilities into specific user benefits and narratives that land with the Turkish audience.
- Act as the primary link between Google and the external ecosystem. Cultivate deep relationships with top AI influencers, YouTubers, and cultural trendsetters to drive product adoption through the voices that shape public opinion.
- Lead the full marketing mix from high-impact brand and social campaigns to grassroots creator initiatives. Manage projects from initial strategy through to final execution and impact measurement.
- Identify, build, and manage collaborations with key local brands and creators, leveraging these connections to create high-impact advocacy for Google’s technology.
- Navigate and lead complex workstreams with local and global stakeholders, including Product, Brand, Communications, Partnerships, and Legal, to ensure our country plans are executed.
