Manager, Organic Social

At Modifly, you will join a culture powered by curiosity, collaboration, and a commitment to innovation. You’ll have the opportunity to work with talented teams that value fresh perspectives, seamless experiences, and the impactful use of data. Together, we create transformative strategies that optimize growth and deliver measurable results. The ideal candidate is a proactive problem-solver with a passion for social media, content strategy, and a strong understanding of platform best practices, cultural trends, and performance-driven content.

The Social Media Manager will lead the development and execution of organic social strategies across client accounts, owning content direction from concept through publishing. This role is responsible for driving high-quality, on-brand social presence while collaborating cross-functionally with creative, influencer/UGC, and paid media teams to deliver integrated campaigns.

Responsibilities

• Lead the development and execution of organic social media strategies tailored to client goals, target audiences, and platform best practices

• Own and manage end-to-end content planning, including building and implementing monthly content calendars aligned to campaign priorities and cultural moments

• Concept and craft on-brand social content, including captions, hooks, and content briefs for creative production

• Partner closely with creative teams to ideate and bring content concepts to life, ensuring strategic alignment and quality execution

• Own day-to-day publishing and content operations, ensuring accuracy, timeliness, and platform optimization

• Collaborate cross-functionally with influencer/UGC teams, supporting brand-owned content workflows and ensuring alignment across channels

• Contribute to and participate in team and cross-functional meetings, bringing proactive ideas, updates, and insights

• Stay ahead of social trends, platform updates, and cultural moments, translating them into actionable content opportunities

• Lead performance tracking and reporting, pulling insights to optimize content and inform future strategy

• Maintain clear and effective communication internally and begin building confidence in client-facing interactions
• Support training and onboarding of new team members, helping scale best practices across the team

Requirements

• 3+ years of experience in organic social media (agency or consumer brand preferred)

• Proven ability to own and manage social media strategies and execution across multiple platforms and accounts

• Strong understanding of platform best practices (Instagram, TikTok, LinkedIn, Pinterest, etc.)

• Experience developing content concepts and writing for social, with a strong grasp of tone and brand voice

• Proficiency with tools like Sprout Social or Later, including publishing and performance reporting

• Strong organizational and workflow management skills with the ability to prioritize across multiple workstreams

• Excellent written and verbal communication skills

• Experience working cross-functionally with creative, strategy, and/or paid media teams

• Basic understanding of how organic social integrates with paid media, influencer, and broader marketing efforts