Crypto.com
Principal Product Manager - Verification & Activation(Exchange)
🇦🇺Sydney, New South Wales, Australia5 days ago
SeniorFull TimeEN
About the Role
Crypto.com Exchange serves tens of millions of users globally, and every one of them passes through the same critical moment — the transition from a verified identity to a funded, active trader. As we scale into new markets and expand our product suite, the speed, clarity, and reliability of that transition becomes a direct driver of trading volume, retention, and revenue.
This role owns that transition end-to-end — across five deeply connected areas.
KYC Approval — You will own the identity verification platform from initiation through to approval. This means managing multi-vendor IDV infrastructure, combating synthetic fraud and AI-generated identity attacks, and making the KYC experience fast and reassuring for every user — regardless of the market they are joining from.
Re-KYC — You will own the re-verification experience for existing users. When compliance requirements, risk triggers, or document expiry require a user to re-verify, you ensure that the process is low-disruption, clearly communicated, and completed with minimal impact on their trading activity.
Deposit & Withdrawal — You are the gatekeeper for how money moves in and out of the Exchange. You will own not just the deposit and withdrawal experience, but the underlying decisions that shape it: which payment methods are available in each country, who is eligible to use them, what limits apply, and when a method is added, modified, or removed. You will ensure users can fund their accounts quickly and transparently — with the payment method that is most natural to them in their market.
First Trade & Activation — A funded account is not the finish line. You will own the activation ladder from first deposit through to first trade and first perp or index position, removing every barrier that stands between a user with capital and a user who is actively trading.
Onboarding Rewards — You will own the reward and incentive mechanics from KYC completion onward: KYC approval incentives, first-deposit bonuses, and first-trade cashback. These are the levers that accelerate activation and turn intent into action at every rung of the ladder. Sign-up rewards, issued before KYC, are owned by the Discovery, Growth & Onboarding PM.
These five areas are held by one PM because the decisions in each are inseparable. The speed of KYC approval determines how many users reach the deposit step. The quality of the deposit experience determines how many reach their first trade. Re-KYC is not a compliance afterthought — a poorly designed re-verification flow can disrupt the trading activity of your highest-value users. The reward mechanics at each stage shape the pace of the whole journey.
This is an execution-first, high-ownership role. The PM who takes it drives stakeholders to unblock, prioritise, and ship — without waiting for direction.
The Team
Daily partners:
Compliance / Legal — KYC and AML standards, FATF Travel Rule, regional licensing constraints
Risk — fraud scoring, synthetic identity detection, and manual review escalation
Engineering — IDV platform, payment rail integrations, API and SDK delivery
Operations — manual review queue management, vendor SLA oversight, Re-KYC workflow management
Payment Rails PM — fiat
Campaigns — onboarding reward ladder design from KYC completion through to first trade
Discovery, Growth & Onboarding PM — shared instrumentation and alignment at the KYC initiation boundary; reward handoff
KYC — From Initiated to Approved
Own the identity verification platform strategy, roadmap, and execution — not just vendor management
Build toward multi-vendor routing optimisation across KYC providers and equivalents — maximising pass rates, minimising fraud, and managing cost-per-verification as a P&L metric
Drive the platform toward self-serve configurability so that product teams across the Exchange can configure IDV requirements, decision rules, and vendor preferences without an Engineering dependency for every change
Deliver composable IDV components — document collection, liveness, facematch, motion — that can operate independently across different product contexts
Lead initiatives to combat synthetic fraud through liveness challenges, e-ID integrations, and ML-powered fraud scoring in partnership with Risk and IDV vendors
Monitor and manage false positive rates carefully — fraud defence must not sacrifice real users
Evaluate and roadmap Non-Doc (document-free) verification and Reusable Identity solutions as high-leverage levers for reducing drop-off while maintaining compliance
Use the external competitive benchmark of approximately 2-minute average KYC completion at best-in-class multi-asset brokers as a reference bar for roadmap prioritisation
Work with Compliance to ensure regional KYC variations are handled in the product without creating dead-end or confusing experiences for users in specific jurisdictions
Re-KYC Experience
Own the product experience for existing users who are required to re-verify their identity due to document expiry, regulatory triggers, risk-profile changes, or periodic compliance review cycles
Design the Re-KYC journey to be low-disruption, clearly communicated in advance, and completable with minimal drop-off — with particular attention to users who are mid-activity or holding open positions at the time of a re-verification trigger
Build a communication cadence — advance notice, reminders, and grace period management — that is as carefully designed as the verification UX itself
Ensure the Re-KYC flow reuses the same IDV infrastructure as new-user KYC, maintaining consistency while accounting for the distinct context of an existing, active user
Track Re-KYC completion rate within grace periods, Re-KYC-triggered account restriction rate, and time from first prompt to approval as dedicated success metrics
Deposit & Withdrawal — Fiat and Crypto
Own the deposit and withdrawal experience across all markets. Act as the gatekeeper for payment method availability — deciding which methods live in each country, who is eligible, what limits apply, and when a method is activated, modified, or removed.
Fiat rail coverage to maintain and expand:
Own the country-specific payment method matrix — maintaining a live view of what is available where, what is pending, and what the roadmap is for each market
Define and enforce the eligibility rules that sit between a user's KYC level and their access to specific deposit and withdrawal methods
Define deposit and withdrawal limits per method, per tier, and per market — and own the product experience when a user hits a limit, including clear messaging, escalation paths, and upgrade prompts
Manage the onboarding of new payment methods end-to-end: vendor or banking partner evaluation, integration scoping, compliance sign-off, UX design, and launch
Own FX spread and processing-fee UX transparency — users who understand what they are paying convert at higher rates and churn at lower rates
Own the on-chain deposit and withdrawal experience alongside fiat: network selection UX, confirmation time expectation-setting, address management, and withdrawal SLA transparency
Target deposit success rate above 92% across fiat and card on-ramping
First Trade & Activation Ladder
Own the progression from first deposit to first trade and beyond — the ladder does not end at a funded account
The activation sequence this PM owns: KYC approved → first deposit → first trade → first perp or index position; each rung has its own conversion rate and its own friction to remove
Work with the Exchange trading product team to identify and remove barriers between a funded account and a first executed trade — product discovery, market navigation, order entry UX, and fee transparency
Own the onboarding reward ladder from KYC completion onward — KYC approval incentives, first-deposit bonuses, and first-trade cashback — in coordination with Campaigns; sign-up rewards are owned by the Discovery, Growth & Onboarding PM
Localisation
Own the product roadmap for adding new markets and new local payment methods — in coordination with BD, Legal, and Engineering
Localisation means understanding why a user in the Philippines prefers GCash over a bank transfer and ensuring the product reflects that reality — it is not a translation exercise
Track local payment rail coverage and local deposit success rates as dedicated regional metrics
AI-Native Ways of Working
Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to accelerate delivery
Champion AI-native product development practices across your squad
Experience
6–8+ years in Product Management
Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: identity verification, fiat payment rails, deposit conversion, or compliance-heavy product ownership
Specific experience with IDV platforms, payment rail integration, or KYC/AML product design is a strong plus
Technical fluency — the plumbing
Understands payment gateway logic, ledger systems, and API integration
Can discuss multi-vendor IDV routing logic, decision trees, liveness detection architecture, and composable IDV component design with Engineering
Experience building or overseeing APIs, SDKs, and developer tooling as product deliverables — not just consuming them
Regulatory fluency
Deep understanding of global KYC and AML standards (FATF, regional equivalents), SCA, GDPR, and local payment regulation
Able to translate regulatory constraints into product requirements — and push back where compliance is being used as an excuse for poor UX
Data — the conversion / risk / cost triangle
Every roadmap decision lives in the trade-off between conversion, risk, and cost — must be able to quantify all three axes and make principled trade-offs with data
SQL fluency; proficiency with Mixpanel, Amplitude, or equivalent for funnel analysis
AI-native workflow
Demonstrable use of AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices — required, not optional
Execution and ownership
Drives stakeholders to unblock, prioritise, and ship without waiting for direction in a decentralised, 24/7 environment
Proven ability to lead cross-functional squads and influence Legal, Risk, and Compliance without formal authority
Track record of taking a major onboarding or payments flow from a known friction point to shipped and measurably improved
