Title- Influencer Coordinator
Hybrid- (Three days a week in our central London office near Tower Hill)
Salary - 30k-35k plus benefits and bonus.
Description
PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally.
We’re looking for an ambitious, people-oriented Influencer Coordinator to help us scale one of the most exciting marketing channels in our business: influencers. This role will play a critical part in building out and nurturing our influencer community – from micro-creators to macro-influencers – and drive content creation that boosts brand visibility, engagement, and performance.
You’ll be responsible for sourcing, qualifying, and reaching out to creators across social platforms, building personal relationships with them, and helping grow our influencer program through thoughtful outreach, seamless communication, and content coordination. This role is ideal for someone who is naturally social, loves talking to creators, is super organised, and is passionate about building brand love through influencer marketing.
Key Responsibilities:
- Research, identify, and source influencers across three tiers: micro (gifting), mid-tier (paid collaborations), and macro (strategic partnerships)
- Initiate and manage outreach across email and social DMs, ensuring high responsiveness and creator engagement
- Build and nurture authentic relationships with creators, ensuring they feel valued, informed, and supported
- Act as a reliable point of contact for influencer communications – answering questions, coordinating content needs, and supporting negotiation where required. Also forwarding creator feedback to inform decisions and improve the process
- Maintain and update influencer CRM tools/platforms, ensuring all records are current and accurate
- Collaborate with the Influencer Marketing Manager to execute campaign briefs and align outreach efforts with broader brand goals
- Track outreach performance, influencer response rates, and content pipeline
- Continuously look for new tools, platforms, and outreach strategies to improve scale and efficiency
Who Will You Report Into?
Hi! I’m Alba, Senior Influencer Marketing Manager here at PetLab Co. I’m thrilled to be growing our creator efforts – and I’m looking for a passionate Influencer Coordinator to join the team.
Historically, we’ve built a powerful performance marketing engine – but now, we’re shifting gears and expanding our focus into community-led growth. That means investing in long-term creator relationships and building a genuine, thriving influencer community that’s excited to shout about PetLab Co.
You’ll play a vital role in this mission by being on the front lines – finding, speaking with, and building relationships with influencers every day. I’m looking for someone who loves people, moves fast, is highly organised, and deeply cares about building relationships with authenticity.
Together, we’ll build an influencer program that creators love being part of – and that drives real brand results.
Ideal Candidate Profile
- You’re naturally personable and love connecting with people – whether that’s via email, DMs, or face-to-face calls
- You have experience working with influencers or in a creator-focused environment (agency, brand, or platform side)
- You’re highly organised and process-driven – managing multiple relationships and details doesn’t phase you
- You understand social media and what makes creators stand out
- You’re proactive, resourceful, and thrive in a fast-paced environment
- You care about delivering great experiences for creators and being the “face” of a brand they trust
Responsibilities Breakdown
- 20% Influencer Research & Sourcing
- 40% Outreach (Email/DM)
- 30% Influencer Relationship Mgmt
- 5% Platform/Data/CRM Management
- 5% Campaign Briefing & Support
Requirements
- 1–2 years experience in influencer marketing, partnerships, social media, or community engagement roles
- Comfortable with high-volume outreach and CRM tools/platforms
- Experience working in or with DTC/Ecommerce brands is a plus
- Exceptional written and verbal communication skills
- Detail-oriented with excellent organisation and multitasking skills
- Self-starter who thrives in fast-moving environments
Benefits
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget – We always want you to keep learning.
- Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin once a year.
- Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
- Working Environment – dogs are welcome!
- Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
- Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, WellHub.
- Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
- Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental
Diversity & Inclusion Statement
PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
