PetLab Co.
Midweight Digital Content Producer (On-Camera / Pet-Owner)
Location: 100% Remote in the USA | Department: Marketing | Type: Full-time
Description
About PetLab Co. PetLab Co. is the world leader in the DTC pet supplement market with 40%+ market share and 9-figure revenues. With a loyal community of over 3 million happy dogs, we’re committed to making a difference in the lives of pets and their parents.
The Role We're searching for a Midweight Digital Content Producer who is as comfortable in front of the lens as they are behind it. In this role, you'll play a pivotal part in executing our content strategy by serving as a primary face for our brand. You’ll film, edit, and star in content for platforms like Meta, TikTok, and YouTube. Ideally, you are a dog owner who can feature your own pet in high-performing, relatable ad content.
#1 Objective: Delivering Highly Innovative Quality Content
You'll play a crucial role in driving our video ad production by creating premium UGC style content. You'll manage shoots where you serve as the lead talent, creating highly innovative content for both paid and organic campaigns. Your work—and your presence on camera—will directly contribute to revenue growth and audience engagement.
How Will Success Be Measured?
- Impactful On-Camera Presence & UGC: Develop and star in User-Generated Content (UGC) that achieves high performance, demonstrating strong hooks and authentic audience appeal.
- Pet-Centric Storytelling: Effectively utilize your own dog (ideally) to create "day-in-the-life" and "product-in-use" content that resonates deeply with our community of pet parents.
- Coordination of Shoots: Effectively manage and execute regular live-action content shoots, whether featuring yourself, actors, or customers.
- Data-Driven Collaboration: Partner with Creative Strategists & Media Buyers to optimize creative based on performance data to ensure ad content delivers measurable results.
How Will Your Time Be Spent?
- 25% On-Camera & Shoots: Acting as the primary talent and manager for new ads, focusing on live, relatable, and experimental formats.
- 25% Content Production: Developing high-energy content with a strong emphasis on engaging hooks and viral potential.
- 25% Post-Production: Managing the entire production process from concept through final edit using Adobe Premiere Pro or Final Cut.
- 25% Creative Optimization: Working with Creative Strategists & Media Buyers to iterate on successful "winning" content.
Requirements:
- On-Camera Talent: Highly comfortable and charismatic in front of the camera; ability to deliver scripts naturally and authentically.
- Dog Owner (Preferred): Ideally owns a dog and is able to feature them in regular video content to demonstrate product benefits.
- 3-5 Years in DTC Social Content: Experience producing high-performing social media content (Meta, TikTok, YouTube).
- Video Production Expertise: Experienced in managing content shoots with a focus on live-action.
- Post-Production Expertise: Strong knowledge of Adobe Premiere Pro, After Effects, or Final Cut Pro.
- Performance Marketer: Exposure to direct response marketing in an e-commerce context.
Key Points & Benefits
- Core Compensation: $58,000–$70,000 (Base and Bonus)
- Location: 100% Remote in the USA (Central or Eastern Time Zone preferred)
- Benefits: Health/Dental/Vision/Disability/Life insurance, 401k, 20 days PTO.
