Define and drive the outbound marketing strategy for ZALORA 1SS, including target segments, positioning, messaging, and channel mix to generate qualified leads.
Create and maintain a healthy pipeline via outbound prospecting (email/LinkedIn/calls), partner referrals, and events; track progress in CRM with clear next steps.
Define target lists, outreach sequences, and deal strategies; tailor value propositions based on each prospect’s pain points (logistics, cross-border expansion, operational efficiency).
Run discovery, solutioning, pricing alignment, negotiations, and contracting; coordinate internal approvals and ensure commercial terms meet margin/volume targets.
Lead onboarding as a structured project from signed agreement to first go-live, ensuring timeline, scope, owners, and milestones are defined and tracked.
Run go-live checklists, hypercare period, and post launch reviews; document learnings and implement improvements for future onboardings.
Design always-on and campaign-based outbound plans across email, LinkedIn, partner channels, industry communities, and targeted media to reach decision-makers.
Create and refine 1SS marketing narratives (pain points, benefits, proof points), ensuring consistent messaging across all materials and touchpoints.
Plan and execute outbound campaigns with clear timelines, owners, budgets, and deliverables; ensure brand consistency and high-quality output.
Own the creation of sales/marketing enablement assets such as pitch decks, one-pagers, case studies, success stories, rate cards, FAQs, landing pages, and event kits.
Partner with Sales/BD to define lead qualification criteria, handover SLAs, follow-up cadences, and feedback loops to improve conversion from lead to opportunity.
Build an annual plan to expand 1SS presence through industry events, conferences, trade associations, roundtables, webinars, and community partnerships.
Lead planning and execution of webinars, brand/merchant workshops, roadshows, and co-marketing initiatives with strategic partners (e.g., platforms, associations, service providers).
Strengthen 1SS credibility via speaker opportunities, articles, panel participation, and case-study storytelling; maintain an updated pipeline of PR and speaking opportunities.
Work cross-functionally with Commercial, Operations, Product/Tech, Finance, Legal, and Regional Marketing to ensure campaigns are accurate, feasible, and compliant.
Define KPIs and reporting cadence; track performance across the funnel (reach → engagement → MQL/SQL → opportunity → conversion) and optimize based on insights.
Monitor targeting quality, messaging performance, creative effectiveness, and channel ROI; run A/B tests and iterate outreach sequences and content.
Produce weekly/monthly performance reports, campaign retrospectives, and quarterly growth reviews with clear learnings, next actions, and forecasted impact.
Plan and manage campaign/event budgets and external vendor support (creative, content, event organisers), ensuring cost-effective execution and measurable outcomes.
Create playbooks, templates, and operational workflows for outbound campaigns, event execution, lead tracking, and post-campaign follow-ups to improve speed and consistency.
Track competitor positioning, pricing narratives, and go-to-market moves; translate insights into improved messaging and differentiated campaigns for 1SS.
Requirements :
6–10 years of experience in B2B marketing / growth / demand generation, ideally within e-commerce enablement, logistics/fulfilment, SaaS, marketplace services, or digital platforms.
2–4 years in a manager-level capacity owning campaign strategy and execution (not only supporting).
Proven track record running multi-channel outbound (e.g., LinkedIn/email/partner channels/events) with measurable funnel outcomes (MQL/SQL/opportunities).
Regional exposure (preferred): Experience across SEA markets or multi-country stakeholder management.
Comfortable with CRM (e.g., Salesforce/HubSpot), spreadsheets, and creating decks; familiarity with fulfilment/marketplace operations is a plus.
Nimble, agile, able to nurture relationships and to handle the job effectively
Diligent, organized and methodological with excellent communication
Strong Microsoft Office skills (Excel, Word and PowerPoint).
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, and Hong Kong enjoying over 50 million visits per month.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
