SeniorFull TimeEN
The Head of Student Recruitment plays a vital role in leading and implementing strategies to attract a diverse and qualified student population to the college or university. Reporting directly to the CMO, the Head of Student Recruitment oversees the recruitment team and collaborates with various departments to meet enrollment goals and promote the institution's offerings. This is a high-accountability commercial role focused on pipeline management, team performance, and enrollment results.
1. Recruitment Strategy and Commercial Planning:
• Develop and execute comprehensive recruitment strategies to achieve enrollment targets while aligning with the institution's mission and values.
• Analyze market trends, demographic data, and competition to identify opportunities for reaching prospective students effectively.
• Translate lead volumes into realistic enrollment forecasts and team workload planning.
• Identify conversion bottlenecks across the funnel and implement corrective actions proactively.
• Accountable for achieving enrollment targets.
2. Team Leadership and Performance Management:
• Lead, mentor, and manage the recruitment team, providing guidance, training, and performance evaluations.
• Foster a collaborative and results-driven team culture that emphasizes student-centered approaches and data-informed decision-making.
• Implement structured sales methodologies: pipeline management, lead scoring, follow-up cadences, and conversion tracking.
• Build a high-accountability, high-energy team culture with a student-first mindset.
3. Digital Lead Management & CRM Excellence
• Own the lead-to-enrollment funnel: ensure every inbound lead (organic, paid, outreach, referral) is properly qualified, assigned, and followed up.
• Drive CRM adoption and discipline across the team — pipeline hygiene, activity logging, and conversion reporting.
• Continuously improve lead-to-enrollment conversion rates through sales process optimization and team coaching.
4. Outreach and Relationship Building:
• Build and maintain relationships with high schools, community colleges, educational agencies, and other key partners to enhance recruitment efforts.
• Represent the institution at college fairs, conferences, and other events to engage with prospective students and their families.
• Create and manage all events, open days, campus tours.
• Manage the outreach team’s activity planning, visit calendar, and event participation.
5. Data Analysis, Reporting & Forecasting:
• Collect, analyze, and interpret data related to recruitment trends, application rates, and conversion rates to inform strategic decisions.
• Prepare regular reports and presentations for senior leadership detailing recruitment progress and outcomes.
• Maintain accurate enrollment forecasts by campus, intake, and market segment.
• Provide actionable insights on conversion trends, team performance, and market signals.
6. Admissions Process Support:
• Work closely with the admissions team to ensure a smooth and efficient application process, providing guidance on admission requirements, deadlines, and procedures.
7. Diversity and Inclusion:
• Implement strategies to enhance diversity and inclusivity within the student body by reaching out to underrepresented populations and promoting a welcoming environment.
8. International Student Recruitment:
• Develop and manage international recruitment initiatives, collaborating with international partners, and organizations to attract and support international students.
9. Enrollment Management:
• Collaborate with enrollment management and financial aid teams to optimize financial aid packaging, scholarships, and other incentives to attract and retain students.
