Standard Bank Group
Manager, Senior, Marketing, Personal & Private Banking
🇬🇭Accra, Greater Accra, Ghana9 days ago
SeniorFull TimeEN
Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.
To implement winning Brand & Marketing (B&M) strategies within the Personal & Private Banking Segment, Ghana, that capitalise on market opportunities to acquire and retain clients & enhance segments' commercial value. To develop, monitor and control consistent messaging across all media channels to build long-term brand equity, deliver on the Country strategic objectives, drive brand awareness and promote Standard Bank products and services within Ghana.
Type of Qualification: First Degree
Field of Study: Marketing
Type of Qualification: First Degree
Field of Study: Information Technology
Type of Qualification: First Degree
Field of Study: Analytics
Professional: OMCP Digital Marketing Certification, HubSpot Inbound Marketing Certification, CIM, CIMG will be an added advantage.
Experience Required
Integrated Marketing - Digital Marketing
Brand & Marketing
7-10 years
Advanced In-depth knowledge of marketing technology. The need to be digitally savvy, especially with regards to digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system
5-7 years
The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in country according to global trends. Understanding key target audiences to make key strategic recommendations.
Behavioural Competencies:
Technical Competencies:
