Strategy and Planning
- Develop, implement and manage the branch sales and operations plan to achieve the branch target
- Lead and manage visitations and engagements with local business communities
- Jointly organize sales activities and campaigns with Regional Sales Heads and marketing teams to promote Bank’s products especially Deposit, Wealth and e-Banking/Solution and to engage and grow local SME/commercial/corporate customers
Sales Management
- Set, review and communicate sales targets to all levels of staff across the branch
- Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met
- Maintain awareness of competitor activity and industry best practices
- Ensure cross selling (consumer to SME and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products)
- Approve quality credits as per approving matrix
- Develop and maintain network of business contacts with Affluent/HNI and SME customers
People Management
- Promote the core values of the Bank
- Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix
- To adequately train and develop branch staff
Customer Service Management
- Ensure clear customer focus high customer service standard, in line with the quality and standards set by the Bank
- Resolve customers’ complaints and attend to requests in a timely manner
