Brand Marketing Manager

Job Description 

 

• Lead the development and execution of integrated brand strategies and campaigns for the mother brand and associated products and services 

• Translate business objectives into effective go-to-market (GTM) plans and high-impact engagement initiatives

• Manage end-to-end campaign execution, ensuring timely, high-quality delivery across all touchpoints

• Collaborate closely with cross-functional teams to gather insights, align on objectives, and ensure seamless campaign delivery

• Engage actively with digital media team, product & business team, and creative agency team in brief to plan, to creative ideation and development, to content and campaign calendar, to execution and monitoring of all activities pertaining to assigned portfolio 

• Drive strong stakeholder alignment by ensuring clear communication of briefs, feedback, and campaign plans

• Oversee creative agencies by providing strategic direction, reviewing outputs, and ensuring alignment with brand guidelines and business goals

• Monitor all relevant media and business numbers daily, review campaign effectiveness and optimize strategies to achieve brand KPIs, awareness, and engagement targets to ensure business growth with relevant KPIs such as revenue, active user base etc.

• Build and maintain strong agency and internal relationships to ensure efficient execution and continuous improvement

Academic Qualification

• BBA

Job Experience Required

• 3-4 years’ of total experience with 1-2 years of relevant experience in brand management, creative agency handling and the field of digital marketing

Required Capabilities

• Strong knowledge of brand management

• Experience in handling 360 degree campaigns of large magnitude

• Flair in interpersonal communication skills

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country. Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape. At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.