At Tothemoon we’re building a new type of Launchpad. Our Launchpad allows any user to create a token and grow its capitalisation through content, audience, and engagement — turning attention into trading activity.This is not a traditional token launch platform. It’s a creator-driven growth engine, where success is defined by audience traction, engagement, and trading volume.We’re looking for a Product Marketing Manager who can take this model and scale it into a high-performing acquisition and monetisation engine.
What you’ll be responsible for
Growth & monetisation
- Own the core revenue driver: trading commissions generated by Launchpad tokens
- Increase trading volume
- Build and optimise the core loop:
token creation → audience growth → engagement → trading → revenue
User acquisition (creators & participants)
- Drive acquisition across both sides of the ecosystem:
- creators (token issuers, content-driven users)
- participants (traders, followers, communities)
- Scale channels: KOLs, affiliates, communities, partnerships, paid and organic
- Build growth loops and viral mechanics to support organic expansion
Go-to-market & campaigns
- Lead go-to-market strategy for Launchpad and key token launches
- Design high-conversion launch mechanics (early access, discovery, social hype, incentives)
- Ensure each launch maximises attention, participation, and trading activity
Funnel & performance optimisation
- Own the full funnel:
Awareness → token creation / participation → trading → retention - Identify drop-offs and improve conversion across all stages
- Turn user engagement into measurable trading behaviour
Positioning & messaging
- Define and evolve Launchpad positioning as a content-driven token growth platform
- Translate complex mechanics into clear, compelling, high-converting messaging
- Ensure consistency across all user touchpoints
What we’re looking for
- 3+ years in product marketing, growth, or go-to-market roles
- Experience in crypto, trading, or fintech
- Strong understanding of user behaviour, funnels, and growth mechanics
- Ability to combine creativity (campaigns, messaging) with data (metrics, experiments)
- Experience with creator ecosystems, marketplaces, or community-driven products is a plus
Why this role
- Work on a product that combines content, creators, and trading dynamics
- Direct impact on revenue, growth, and product success
- High ownership and ability to shape a new category within crypto
Why Join Tothemoon?
- Rewarding Compensation: Competitive salary.
- Professional Growth: Commitment to professional development and career advancement.
- Work-Life Balance: Remote role. Enjoy up to 28 days of paid holiday, a flexible schedule, and a "results-focused" working environment.
- Inclusive Culture: We are an equal opportunity employer dedicated to diversity and fairness in every aspect of our recruitment process.
Join Tothemoon, where your expertise will be celebrated and your impact will be significant. Here, your career trajectory is as expansive as our trading options. Let’s chart the path to future markets together. Apply today!
