ExecutiveFull TimeEN
Own and scale Inc42’s video function across five strategic pillars:
Video IPs — original video-first content, podcasts, founder-led formats
Distribution — multi-platform reach, channel growth, audience-first execution
BrandLabs delivery — in-house production engine for branded content and sponsored campaigns
AI-led production — AI integrated across editing, scripting, and distribution
Reach today, monetisation tomorrow — build audience first; revenue is the downstream outcome
Video strategy & IP development. Define and execute Inc42’s end-to-end video strategy. Build and scale video IPs across audience and branded content. Identify high-leverage formats in startups, AI, business, and tech.
YouTube channel + multi-platform short-form (0→ 1). Build Inc42’s YouTube channel from scratch — strategy, programming, and scale. Architect platform-native formats across Instagram Reels, YouTube Shorts, LinkedIn Video, X. Decide what format lives where and why.
Video-first content, editorial standards. Build Inc42’s video output as its own audience engine. Use editorial stories as raw material when relevant; create new video-first content when that’s sharper. Adhere to Inc42’s editorial voice and standards throughout.
BrandLabs video delivery. The video team is Inc42’s in-house production engine for branded content. End-to-end execution — concept, shoot, post-production, distribution — for sponsored campaigns. Build sponsored video IPs and scalable branded formats.
Distribution & growth. Own multi-platform distribution end-to-end. Drive algorithmic growth, creator collaborations, paid amplification. Build verticalised content ecosystems (AI, D2C, IPOs). Turn one-time views into sustained audience growth.
AI-led video production. Integrate AI across editing, production, scripting, and distribution. Reduce cost, improve turnaround time, increase output quality. Build the AI-native video engine.
Team & operations. Manage and scale a team of producers and editors. Start hands-on; transition into full leadership within 3–6 months. Build production workflows, systems, and content pipelines.
Reach today, monetisation tomorrow. Phase 1 — build reach and distribution. Phase 2 — enable BrandLabs to monetise the audience (sponsor video assets, paid amp, channel-level sponsorships). Phase 3 — co-create monetisable video IPs with BrandLabs and editorial. Revenue is the downstream outcome of audience compound, not the day-1 metric.
Viewership and channel growth across YouTube, IG Reels, YT Shorts, LinkedIn, X
Retention and engagement — average watch time, completion rates, share-velocity
Hit rate of new formats — % of new format experiments that scale
Content efficiency — output volume vs production cost, with AI tooling lifting the ratio
Channel growth velocity — subscriber and follower compound across platforms
Revenue contribution (Phase 2 onward) — sponsor-monetisable audience and video IPs
A senior video operator who is also a creator — you’ve built or scaled a channel (your own or a company’s) and you understand short-form distribution at the level of someone who has shipped 100+ pieces of it.
Audience-first thinking — you build video products that earn their own audience. Editorial is raw material and standard, not the boss.
Multi-platform fluent — IG Reels, YouTube Shorts, LinkedIn, and X are different products to you, and you have proof of that in your work.
Comfortable on camera — not a full-time host, but willing to be part of the face of the channel where the format calls for it.
Hands-on with the craft — scripts, briefs, edits. You can do them, you can teach them, and you can ship at speed when the team is stretched.
Comfortable leading a team — and developing junior producers/editors into stronger versions of themselves.
AI-native in production — you’ve integrated AI tools into video workflows in production, not as a demo.
Strategic + executional — you can spec a 12-month channel roadmap and ship a video by Friday. Both modes are native, neither is a stretch.
Open background — B2B media, consumer brands, SaaS, or solo creator economy. We care about craft, channel-building, and taste, not pedigree.
A 0-to-1 build of Inc42’s video voice — strategy, channels, formats, distribution, all yours to define
A direct line to the founders for both business and editorial alignment
A meaningful external budget for vendors, freelancers, and creator partnerships
A team of four to lead, with the upside of growing the function as it scales
Senior compensation, plus meaningful ESOPs
Delhi-based
