This role is for one of the Weekday's clients
Min Experience: 1 years
Location: Bengaluru
JobType: full-time
This is not a traditional content role—it is a founder storytelling and influence-building position. You will take end-to-end ownership of building and scaling a founder’s personal brand across platforms, transforming ideas into high-impact content that drives reach, engagement, and inbound opportunities.
Requirements
What You’ll Own:
- Build and scale the founder’s personal brand across platforms like LinkedIn and Twitter/X
- Create and publish 5–7 high-quality, insight-driven posts per week
- Translate founder ideas, internal discussions, client interactions, and industry trends into compelling, high-performing content
- Develop a sharp, opinionated, and distinctive founder voice (clear, insightful, and non-generic)
- Leverage trends across AI, fintech, BFSI, and the startup ecosystem to stay relevant and timely
- Repurpose podcasts, panel discussions, and events into content that compounds reach and engagement
- Build a scalable content engine using playbooks, templates, repeatable formats, and a structured content backlog
- Own content distribution and audience engagement across platforms
- Track and optimize performance metrics such as reach, engagement, follower growth, and inbound leads
- Continuously iterate content strategy with a growth-focused mindset
Who Should Apply:
- Individuals who think like a founder, not just a content creator
- Those who can turn raw, unstructured ideas into impactful and shareable content
- People who understand how content spreads—combining platform algorithms with audience psychology
- Candidates who enjoy fast-paced execution and can consistently deliver multiple posts per week
- Professionals who prioritize impact over aesthetics and take complete ownership of outcomes
- Individuals curious about AI, fintech, and startup ecosystems
Must-Have Skills:
- 1–3 years of experience in content writing, ghostwriting, or founder/CXO branding
- Exceptional writing ability with strong hooks, concise storytelling, and high-value insights
- Deep understanding of LinkedIn and Twitter/X growth dynamics and engagement-driven formats
- Ability to capture and replicate another person’s voice authentically
- Strong editorial judgment—knowing what to publish and what to skip
- High ownership, speed, and discretion
Good to Have:
- Active personal brand on LinkedIn or Twitter/X
- Experience in founder ghostwriting or startup ecosystem content
- Exposure to short-form video content such as reels or clips
Why This Role:
- High ownership with direct impact on personal brand growth
- Opportunity to shape thought leadership in fast-evolving industries
- Fast-paced, execution-driven environment with strong learning and visibility opportunities
