Role
Overview
We
are looking for a technically versatile WordPress Developer who goes beyond
basic web development. This role sits at the intersection of web engineering,
AI-assisted content production, and digital marketing execution. You will own
the technical layer of Elaris's digital presence - from high-converting landing
pages to booking integrations, CRM connectors, and performance-optimised web
assets.
Key
Responsibility Areas (KRAs)
1.
WordPress Development and Site Management
-
Build, maintain, and optimise WordPress websites across
all four Elaris branches
-
Manage themes, plugins, page builders (Elementor / Divi),
and custom templates
-
Ensure site speed, Core Web Vitals scores, and mobile
responsiveness are consistently high
-
Handle staging environments, backups, and version control
(Git)
-
Maintain uptime, security hardening, SSL, and server-side
configurations
2.
Landing Page Development
-
Design and build high-converting campaign landing pages
for services including bridal, hair, nails, and seasonal promotions
-
Translate marketing briefs into fully coded HTML/CSS
pages with pixel-perfect execution
-
A/B test landing page layouts in coordination with the
marketing team
-
Integrate UTM tracking, Meta Pixel, Google Tag Manager,
and conversion events on all pages
3.
AI-Assisted Development and Content Production
-
Use AI tools (ChatGPT, Claude, GitHub Copilot, etc.) to
accelerate HTML, CSS, and PHP code generation
-
Generate and optimise AI images using tools such as
Midjourney, Adobe Firefly, or DALL-E for landing pages, banners, and
promotional assets
-
Stay current with AI tooling that can reduce production
time and improve output quality
-
Ability to prompt-engineer effectively for both code and
visual generation tasks
4.
PHP Development and Custom Functionality
-
Write and maintain custom PHP scripts for WordPress
functionality
-
Build or customise plugins for booking systems (Amelia,
Fresha), forms, and data handling
-
Debug server-side issues, resolve conflicts between
plugins, and optimise database queries
-
Handle .htaccess, cPanel/WHM configurations, and server
error resolution
5.
API Integration and Third-Party Connectivity
-
Integrate and maintain APIs including Meta
(Facebook/Instagram), Google Ads, WhatsApp Business, CRM platforms, and booking
tools
-
Connect marketing and operational platforms using Zapier,
Make (Integromat), or direct REST/Webhook implementations
-
Support the WhatsApp AI booking agent (Layla) with any
web-layer integrations via respond.io
-
Maintain data flow integrity between WordPress, CRM, and
reporting dashboards
6.
UI/UX Design and Visual Execution
-
Apply UI/UX principles to all web assets - wireframing,
layout hierarchy, typography, and colour consistency aligned with the Elaris
brand
-
Use tools such as Figma or Adobe XD to prototype pages
before development
-
Ensure all designs meet luxury brand standards
appropriate for a premium salon audience in Dubai
-
Maintain visual consistency across desktop and mobile
touchpoints
7.
SEO Technical Foundation
-
Implement on-page and technical SEO including schema
markup, canonical tags, XML sitemaps, and robots.txt
-
Optimise images, lazy loading, and caching configurations
for performance
-
Support the marketing team with landing page SEO
alignment for paid and organic campaigns
8.
Performance Tracking and Analytics Setup
-
Set up and maintain GTM containers, GA4 properties, and
conversion tracking across all pages
-
Configure Meta Pixel events, Google Ads conversion tags,
and custom event triggers
-
Provide technical support for attribution and campaign
performance reporting
9.
Email and CRM Technical Support
-
Build and maintain HTML email templates for WhatsApp
blast campaigns and CRM communications
-
Support integrations between WordPress and email/CRM
platforms (HubSpot, Brevo, Mailchimp, etc.)
-
Assist with lead capture forms, webhook routing, and data
pipeline configuration
10.
Collaboration and Turnaround
-
Work closely with the Head of Marketing to execute
campaign assets under tight deadlines
-
Independently manage task queues across multiple
simultaneous projects
-
Document all builds, integrations, and configurations for
internal knowledge management
Requirements
Skills and Experience
-
3 to 5 years of hands-on WordPress development experience
-
Strong proficiency in PHP, HTML5, CSS3, JavaScript, and
jQuery
-
Demonstrated experience with API integrations (REST,
Webhooks, OAuth)
-
Hands-on experience using AI tools for code generation
and image creation
-
Solid UI/UX design sense with portfolio evidence
-
Familiarity with GTM, GA4, Meta Pixel, and conversion
tracking
-
Experience with booking or appointment systems is a
strong advantage
-
Ability to work independently in a fast-paced marketing
environment
Preferred
Qualifications
-
Prior experience in a beauty, wellness, hospitality, or
luxury retail brand
-
Knowledge of Arabic language (an advantage, not a
requirement)
-
Familiarity with respond.io, Fresha, Amelia, or similar
platforms
-
Experience working with performance marketing teams
Benefits
What
We Offer
-
Competitive salary based on experience
-
Work at the heart of a growing luxury salon group across
Dubai
-
Direct collaboration with senior marketing leadership
-
Exposure to cutting-edge AI tools and marketing
technology
