As a Project-based Brand Marketing Associate, you will support the Brand Manager in executing brand strategies, campaigns, and initiatives that build top-of-mind awareness and drive customer trial and loyalty. You will be deeply involved in coordinating with internal teams and external agencies to ensure smooth execution of the Angkas 12-month brand calendar. This role is ideal for someone who thrives in a fast-paced environment, has strong attention to detail, and is passionate about making an impact through creative and data-informed brand marketing.
What you’ll be doing:
- Assist the Brand Manager in the execution of the 12-month marketing calendar, including campaign development, rollouts, and post-mortem evaluations.
- Coordinate with cross-functional teams (CRM, Performance Marketing, Creative, Ops, Social) to ensure campaigns are delivered on time and aligned with brand objectives.
- Support in the production and rollout of brand campaigns, including ATL, digital, influencer, and on-ground activations.
- Manage the documentation and tracking of brand budgets, timelines, and campaign assets.
- Monitor key brand KPIs including awareness, engagement, trial conversion (up to 3rd ride), and campaign performance across channels.
- Assist in building social and community engagement plans together with the Social and Community teams.
- Coordinate with agency and vendor partners for creative development, media placement, and brand partnerships.
- Maintain brand consistency across all touchpoints and conduct QA checks for visuals, messaging, and positioning.
- Support in preparing reports, presentations, and internal updates for marketing reviews and leadership meetings.
- Adhere to company policies and procedures
- Achieve or exceed targets and key objectives assigned by your Immediate Superior
- Accept other associated responsibilities and projects as the need arises.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 1–3 years of relevant experience in brand, marketing, or campaign management roles. Experience in FMCG or digital-first brands is a plus.
- Strong understanding of marketing fundamentals, creative development processes, and campaign operations.
- Excellent project management skills and the ability to juggle multiple deadlines at once.
- Comfortable working with cross-functional teams and external partners.
- Passionate about branding, pop culture, customer behavior, and community building. Strong written and verbal communication skills. Experience using tools like Excel/Sheets, PowerPoint/Slides, etc for task tracking.
