Assist the Brand Manager in the execution of the 12-month marketing calendar, including campaign development, rollouts, and post-mortem evaluations.
Coordinate with cross-functional teams (CRM, Performance Marketing, Creative, Ops, Social) to ensure campaigns are delivered on time and aligned with brand objectives.
Support in the production and rollout of brand campaigns, including ATL, digital, influencer, and on-ground activations.
Manage the documentation and tracking of brand budgets, timelines, and campaign assets.
Monitor key brand KPIs including awareness, engagement, trial conversion (up to 3rd ride), and campaign performance across channels.
Assist in building social and community engagement plans together with the Social and Community teams.
Coordinate with agency and vendor partners for creative development, media placement, and brand partnerships.
Maintain brand consistency across all touchpoints and conduct QA checks for visuals, messaging, and positioning.
Support in preparing reports, presentations, and internal updates for marketing reviews and leadership meetings.
Adhere to company policies and procedures
Achieve or exceed targets and key objectives assigned by your Immediate Superior
Requirements
Bachelor's degree in Marketing, Business, Communications, or related field.
1–3 years of relevant experience in brand, marketing, or campaign management roles. Experience in FMCG or digital-first brands is a plus.
Strong understanding of marketing fundamentals, creative development processes, and campaign operations.
Excellent project management skills and the ability to juggle multiple deadlines at once.
Comfortable working with cross-functional teams and external partners.
Passionate about branding, pop culture, customer behavior, and community building.
Strong written and verbal communication skills.
Experience using tools like Excel/Sheets, PowerPoint/Slides, etc for task tracking.
