Hippo Education is on a mission to create practice-changing education that empowers the people of medicine to learn, grow, and thrive. We've designed our resources to be as engaging and motivating as they are educational, helping clinicians stay connected to what matters most in patient care. Our on-demand platforms ensure flexibility with clinicians’ busy schedules, and we work hard to deliver highly practical insights that can be applied to the clinician’s next shift.
Our fun-loving crew creates exceptional medical education across different specialties and formats, from video bootcamps to podcasts to board prep and more. We’re a team of over 70 and work remotely across the U.S. Hippo’s a fantastic place to work, and we’re genuinely proud of the impact we have on clinicians and their patients.
The Marketing Director will be responsible for owning the target clinician mindset and driving growth. They will translate the value of our products to our audience of healthcare professionals and develop marketing initiatives to support this. They will also need a deep understanding of our products and our core values coupled with a focus on data-driven decision making. Our ideal candidate is motivated by working for a mission-driven organization and enjoys collaborating with other team members to drive growth.
PRINCIPAL DUTIES & REPONSIBILITIES
- Strategic Roadmap: Collaborate with the VP of Revenue and cross-functional leads to create and execute on a B2C and B2B marketing roadmap that drives brand awareness and long-term revenue growth.
- Funnel and Lifecycle: Map out and manage the customer lifecycle, building and optimizing customer interactions from initial discovery to retention and reactivation.
- Growth through Experimentation: Lead our marketing and cross-functional teams to execute growth strategies across organic and paid channels, with an emphasis on learning through experimenting.
- Positioning and GTM: Own the narrative for every clinical role we support. Craft benefit-driven messaging that converts clinicians into subscribers and streamline how our team brings new products and features to market.
- Scalable Advocacy: Build and manage programs that foster community, incentivize referrals, and deepen Hippo’s connection with its target learner.
- Customer Empathy: Become the internal expert on our clinicians. Turn research into human insights that shape how we talk to, support, and grow our community.
- B2B & Partner Marketing: Elevate our B2B narrative and sales enablement and oversee our partner marketing initiatives.
- Operational Excellence: Ensure brand consistency and operational alignment across all touchpoints.
- Data-Driven Accountability: Track, measure and deliver on performance of our marketing initiatives.
QUALIFICATIONS
- BA/BS degree, Masters or MBA preferred
- 10+ years of experience in a marketing or marketing-related role
- 4+ years of experience in a management role
- Passion for the industry and our mission; motivated by the opportunity to redefine how medical education is delivered
- Fluency in the digital landscape, knowing which levers to pull at different stages of the clinician’s journey
- Desire to drive growth; data-driven and adept at working with numbers
- Editorial excellence, ensuring our work is as professional as it is engaging
- Exceptional organizational and project management skills
- Curiosity and ability to navigate and learn from new, unfamiliar environments
WHAT WE OFFER
- Salary Range between $115,000 and $130,000 per year
- Paid time off
- Paid sick leave
- Paid holidays
- Comprehensive medical, pharmaceutical, dental, and vision benefits
- Health savings and flexible spending accounts
- 401(k) savings plan with company match
- Employee Stock Purchase Plan (ESPP)
- Company paid life insurance and disability insurance - subject to eligibility
- Company paid tuition assistance -- subject to eligibility and approval
- Employee Assistance Program (EAP)
- Prenatal and adoption assistance
- Additional ancillary programs are available upon benefit enrollment eligibility
*Most benefits apply to full-time employees. Some benefits apply to part-time employees as well. Benefits may vary by location and position and are subject to change at any time. Ask your recruiter for full details and information about eligible dependents.
