Role Overview:
The Senior Manager, Social & Community will own the strategy, execution, and evolution of our organic social channels and community engagement efforts. This role is responsible for building an authentic, always-on brand presence across social platforms while fostering meaningful, high-quality interactions with our audience. You will partner closely with Brand, Creative, PR/Comms, Customer Experience, and Marketing teams to ensure social and community efforts drive brand affinity, trust, and long-term engagement.
This is a high-visibility role for a strategic social marketer who understands how content, conversation, and community work together to create impact.
This is a hybrid role base in a commutable distance to one of our hubs i.e. ideally New York, NY, San Jose, CA, Frisco, TX or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location.
About the role:
- Own day‑to‑day community management across priority platforms (e.g., social channels, forums, review sites, and emerging community spaces)
- Engage directly with community members through timely responses, moderation, and proactive conversation‑starting
- Establish and enforce community guidelines, escalation protocols, and tone‑of‑voice standards to protect brand reputation
- Identify and manage high‑impact community moments, including product launches, announcements, and issues management
- Partner with Social, Brand, and PR/Comms to align community engagement with broader campaigns and messaging
- Surface community insights, trends, and feedback to inform content strategy, product improvements, and customer experience
- Support advocacy programs by identifying and nurturing engaged users, creators, and potential brand ambassadors
- Track and report on community health metrics (engagement, sentiment, response time, growth) and recommend optimization opportunities
- Collaborate with Customer Support to ensure seamless handoffs for service‑related inquiries and escalations
About you:
- 7+ years of experience in organic social media, community management, or brand social roles, with progressive responsibility and at least 2 years leading teams and/or agency partners.
- Demonstrated expertise managing major social platforms (e.g., Instagram, TikTok, X, LinkedIn, YouTube), with a strong understanding of how content, community, and platform dynamics differ across channels.
- Proven ability to develop and execute social and community strategies that drive sustained engagement, positive sentiment, and brand affinity—not just short-term spikes.
- Strong editorial judgment and content instincts, with experience shaping tone of voice, storytelling frameworks, and culturally relevant content that resonates with diverse audiences.
- Experience overseeing day-to-day community engagement and moderation, including partner collaboration on escalation, reputation management, and sensitive response scenarios.
- Data-informed marketer with the ability to define success metrics, analyze performance, uncover insights, and translate findings into clear strategic and creative recommendations.
- Highly collaborative leader with experience partnering closely with Brand, Creative, PR/Comms, Customer Experience, and Marketing teams.
- Comfortable balancing strategic thinking with hands-on execution in a fast-paced, always-on environment.
- Strong people leadership, communication, and organizational skills, including the ability to set clear direction, provide actionable feedback, and build scalable processes.
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.
We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
