Marketing Manager, Monetization

Role Overview:

We’re looking for a strategic, data-driven Manager, Monetization to drive our free-to-paid upgrades program and associated landing page performance.

This employee will own the end-to-end strategy and execution of free-to-paid initiatives, unlocking incremental revenue through experimentation, pricing and promotion optimization, funnel improvements, and partner collaboration across Product, Data & Analytics, Engineering, Marketing, and Finance.

You’ll partner with others on the Monetization team to build a roadmap that balances near-term growth with long-term sustainability. The ideal candidate thrives in fast-paced, matrixed environments and has a deep understanding of subscription business models and conversion mechanics.

This is a Hybrid position located in our New York office. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York office and are not offering relocation assistance at this time

About the role: 

• Develop and own the free-to-paid conversion strategies and tactics  

• Translate customer insights, competitive trends, and performance data into actionable strategies that increase conversion and reduce churn. 

• Lead ideation, validation, execution, and ongoing performance monitoring for all in-scope initiatives. 

• Partner closely with Product, Pricing & Promotion, Engineering, and Partnerships to deliver a prioritized, measurable roadmap with clear KPIs. 

• Optimize the purchase funnel, leveraging A/B tests, segmentation, UX refinements, and pricing/promotion strategies. 

• Collaborate with Data & Analytics to define success metrics, build dashboards, and diagnose performance drivers. 

• Work with Pricing & Promotions teams to operationalize global offers and ensure cohesive market strategy. 

• Work with Onboarding & Engagement to ensure customers understand the value of the product before introducing monetization opportunities  

• Build operational rigor in planning, reporting, process documentation, and project governance. 

About You:  

• 6-8 years in subscription monetization, growth, consumer revenue, or lifecycle conversion, ideally at a global consumer tech or digital subscription company. 

• Proven success optimizing free-to-paid conversion funnels 

• Deep analytical acumen: comfortable with data, experimentation, segmentation, and performance modeling. 

• Strong product instincts and experience partnering with Product, Engineering, Data Science, and Design. 

• Operationally minded with a track record of building scalable systems, processes, and workflows. 

• Outcome-oriented, strategic, and experiment-driven. 

• Comfortable balancing long-term vision with short-term impact. 

• Highly collaborative, influential, and adept at driving alignment across functions. 

#LI-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.

We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.