Job Purpose:
To lead the pricing function for automotive genuine parts and lubricants by analysing market dynamics, competitor pricing, channel-specific behaviour, and customer segments. The role will focus on developing pricing strategies that balance profitability with competitiveness and align with the company’s business goals.
Key Responsibilities:
1. Price Setting & Review:
- Develop and implement pricing strategies for genuine automotive parts and lubricants across different brands.
- Review existing price structures regularly and recommend adjustments based on market conditions, cost changes, and competitor analysis.
- Maintain and update the pricing database, ensuring accuracy and transparency.
2. Market & Competitor Analysis:
- Conduct detailed market research to track competitor pricing and promotions.
- Identify market trends, demand fluctuations, and customer purchasing behaviour to support data-driven pricing decisions.
3. Channel & Customer Segmentation:
- Analyse pricing dynamics across various sales channels (B2B, B2C, dealers, resellers, Gal workshops and other customer channels).
- Customize pricing strategies for different customer segments (fleet owners, retail customers, Gal service workshop, Commercial accounts ..etc).
4. Profitability & Margin Analysis:
- Work closely with NPM to ensure pricing decisions support margin goals and profitability targets achieved.
- Run simulations and scenario planning to assess the financial impact of pricing changes.
5. Cross-functional Collaboration:
- Collaborate with Sales, Marketing and procurement teams to align pricing with business objectives.
- Present findings and recommendations to senior leadership with strong rationale and data support.
6. Systems & Tools:
- Utilize NetSuite DMS for price management and reporting and suggest - pricing software/tools for effective pricing monitoring if required with justification
- Ensure accurate and timely updates of price lists and communication to relevant stakeholders.
Key Skills & Competencies:
- Strong analytical and strategic thinking
- In-depth knowledge of pricing models and tools
- Excellent understanding of the automotive Genuine /After-market parts, and lubricant industry
- Proficient in MS Excel, NetSuite Oracle, and pricing software
- Excellent communication and presentation skills
- Ability to interact cross-functional teams and influence decision-makers
Qualifications:
- MBA or BE Mechanical / Automobiles
- 7+ years of experience in pricing, product management, or sales strategy, preferably in the automotive sector
Preferred Experience:
- Experience in managing pricing strategy for multi-brand product portfolios
- Prior experience in working with distributor networks in GCC preferred
- Knowledge of regional and global pricing trends in automotive aftermarket
