Integrated Campaign Manager - Member Engagement

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. 

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years. 

If we do our job well, we genuinely add to the prosperity of our country and its people. 

How you’ll make an impact

Marketing at AMP plays a critical role in understanding our customers and delivering engaging, relevant experiences. As the Integrated Campaign Manager – Member Engagement, you will drive data led customer lifecycle strategies to increase engagement and retention, with hands on delivery across platforms including Adobe Experience Platform (particularly Adobe Journey Optimiser), Power BI and other marketing technologies.

You’ll make an impact by:

• Campaign planning & delivery: Translate creative briefs and audience insights into clear channel plans, journeys, timelines and tasks, ensuring audience‑specific cut‑through.
• End‑to‑end execution: Build, launch and optimise multi‑channel campaigns across digital, email, social and My AMP, including journeys and email campaigns within Adobe’s suite.
• Optimisation & test‑and‑learn: Continuously improve performance through testing, optimisation of creative, targeting and execution to deliver against KPIs.
• Stakeholder & agency collaboration: Work closely with Growth, Customer Solutions, Sales, Brand, Creative Studio, Digital Performance teams and agencies to ensure smooth delivery.
• Performance tracking & reporting: Monitor engagement, conversion and funnel performance using Power BI, Adobe and CRM dashboards, producing PIRs and recommendations.
• Governance & controls: Coordinate legal and compliance reviews, manage budgets, POs and invoicing, and champion agile ways of working and process improvement.
• GTM & lifecycle initiatives: Support engagement and lifecycle programs, maintaining launch calendars, project plans and visibility across key GTM activity.

What you will bring to the team

• 3–5 years’ experience in lifecycle or CRM marketing, delivering data‑driven customer engagement and retention outcomes.
• Hands‑on experience with Adobe Journey Optimiser or similar customer journey and marketing automation platforms.
• Strong understanding of digital marketing channels, Martech and campaign execution.
• Proven ability to analyse data, measure performance and translate insights into actionable improvements.
• Experience working in financial services / superannuation (preferred).
• Excellent communication and stakeholder management skills, with the ability to collaborate across multiple teams.
• Strong organisation and project management capability, delivering work on time and on budget.
• A degree in Marketing, Business or a related field (desirable).

You’ll thrive here if…

If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.

If you’re someone that can hold their own, you’ll find AMP quite liberating.

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. 

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. 

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. 

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers. 

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. 

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.