Business Analyst (Intermediate)

Working with the AA | Me mahi tahi tatou ki AA

For over 120 years the AA have been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members.  

And now, we’re building the organisation of the future – more connected, modern, and purpose-driven. We are a business in transformation, with opportunities to work cross-functionally, grow new skills, and make a meaningful impact. We’re investing in our people, platforms, and ways of working to stay ahead of what our Members and customers need.

What You'll Be Doing | Mō te Tūranga

We are looking for an Intermediate level Business Analyst to support the delivery of AA’s marketing automation capability, helping unlock value from member data and enabling personalised, timely engagement.

This role supports both short‑term value delivery (activation of existing data) and a longer‑term evolution of the AA's integrated marketing automation solution.

Key responsibilities

• Elicit and document business requirements to support marketing automation initiatives
• Work with stakeholders to identify opportunities to activate member data and deliver early value
• Support journey design and post‑acquisition marketing use cases
• Collaborate with delivery teams to define, validate, and support solution implementation
• Assist with UAT planning, execution, and benefits validation
• Contribute to continuous improvement across marketing and CRM capabilities

About You | Mōu

• Experience as a Business Analyst in digital, data, or marketing environments
• Exposure to marketing automation platforms 
• Strong analytical and problem‑solvin skills
• Ability to translate business needs into clear, structured requirements
• Confident stakeholder engagement and communication skills
• Agile delivery experience preferred

What We Offer | Ngā āhuatanga kei a mātou

• Free AA Membership for you and your whānau
• A day off for your birthday
• Hybrid working arrangement 
• Training available / career development 
• Discounted insurance

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day.  We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch.  We'd love to korero to see if you might be a great fit for the role.