Senior Strategist/Associate Creative Strategy Director

SALARY: $100-120k

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid) OR United States (Remote)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Senior Strategist/Associate Creative Strategy Director

Reporting of the role

VP, Strategy, Media and Production

Overview of the job

We are seeking a Senior Strategist or Associate Director of Creative Strategy, title and level commensurate with experience and fit, focusing on evergreen client initiatives and direct client relationships within the travel category. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling — while also leading pre-sale RFP strategy across a diverse range of industries and verticals.

The ideal candidate is a seasoned strategist with experience in a client-facing leadership role, taking full ownership of account needs with greater autonomy. You'll thrive in a fast-paced environment, seamlessly blending strategic vision with creative execution to deliver standout campaigns and always-on content that keep travel brands top-of-mind year-round. As the day-to-day lead for travel clients, you'll work directly with clients to translate business goals into bold, influencer-led ideas that resonate culturally and drive measurable impact. You'll also bring that same strategic rigor to pre-sale RFP responses, crafting compelling narratives and concepts for prospective clients across verticals.

3 best things about the job

• Be the go-to creative partner for major travel brands, shaping their evergreen influencer strategy while also driving new business through cross-industry RFP work.

• Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact.

• Blend strategic insight, trendspotting, and creative thinking to deliver ideas that inspire wanderlust, drive bookings, and win new business.

Measures of success - in the first few months, you will have:

• Developed a full understanding of Influencer's capabilities, offerings, and how they apply to travel brands and beyond.

• Led evergreen content planning for key travel accounts, from ideation to presentation, in collaboration with client marketing teams.

• Delivered creator strategies and concepts that resonate with both aspirational travelers and destination-specific audiences.

• Built strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments.

• Contributed to and led pre-sale RFPs spanning multiple industries, demonstrating versatility and strategic range.

Roles & responsibilities:

• Work closely with the VP and Creative Strategy team and account leads to define and elevate our travel creative approach.

• Interpret client briefs for always-on and seasonal travel initiatives, leading internal brainstorms and client-facing creative workshops.

• Develop and manage direct relationships with travel clients, ensuring creative output consistently aligns with brand guidelines and KPIs.

• Lead the creative and strategic development of influencer campaigns that maximize both paid and organic reach within the travel space.

• Demonstrate expertise across social-first content executions, particularly on Meta, Snap, TikTok, and YouTube, with a clear understanding of how to activate in the travel and tourism space.

• Stay ahead of travel, culture, and lifestyle trends that can inform campaign creative.

• Oversee creator sourcing strategies that balance destination expertise, audience targeting, and content quality.

• Lead and contribute to pre-sale RFP strategy across a wide range of industries and verticals, developing bespoke creative frameworks and influencer thinking tailored to each prospect.

• Present concepts and strategies confidently to senior client stakeholders.

• Develop and manage relationships with internal teams and build a deep relationship with the sales team.

• Represent Influencer across key IAT stakeholder meetings, presentations, and events.

• Have a deep understanding of influencer marketing and the way in which brands can leverage influencer content to deliver outcomes across the sales funnel.

What you will need:

• Minimum of 5- 7 years experience in a creative and/or strategy role.

• Minimum of 3 years influencer marketing experience.

• A digital native with a history of delivering socially led branded content.

• Experience building, designing, and leading deck building.

• Experience sourcing indicative creators.

• Previous experience working in travel, tourism, or hospitality

• On the pulse of internet culture, especially around travel, lifestyle, and destination content.

• Demonstrated ability to develop compelling pre-sale RFP strategy across varied industries and client types.

• Solid communication, organizational, and time-management skills.

• Strong ability to distill complex client problems into strategically focused influencer briefs.

• Comfortable communicating with senior stakeholders both internally and externally.

• Ability to manage competing priorities and workloads.

• High energy and results focused (short-term and long-term vision).

• Collaborative spirit, able to work across many functions and build rapport quickly.

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.