Performance Marketing Manager

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Performance Marketing Manager

Reporting of the role

Emily Eldridge, Commerce Director

Overview of the job

We are building a social commerce growth capability that connects creator content, affiliate communities, TikTok Shop and paid media into one commercially focused growth model.

This is not a standard paid media role. It sits inside the Commerce team because our strongest route into larger paid budgets is through social commerce briefs and affiliate briefs, especially where clients are looking to scale TikTok Shop, affiliate-led sales and creator content into measurable revenue.

Your first job is to help us win. You will work closely with the Commerce Director and Client Services team to shape pitch strategies for social commerce and CPA-focused performance briefs. You will build the paid growth chapter of proposals, show clients how creator and affiliate content can become a scalable acquisition engine, and make our responses more commercially credible.

Once briefs are won, you will own delivery. You will run campaigns, manage spend and optimise against commercial targets across TikTok Ads Manager, Meta Ads Manager and YouTube Ads. You will be hands-on across TikTok Shop Ads Manager, Spark Ads, GMV Max, LIVE Shopping Ads, Video Shopping Ads, Product Shopping Ads, Meta whitelisting and paid social testing frameworks.

The role has two primary campaign types:

1. Social commerce growth, helping DTC and ecommerce brands scale through commerce & affiliate channels (e.g. TikTok Shop, Impact, Awin, Rakuten…), affiliate creators, paid amplification and ROAS-driven media.

2. CPA-focused performance campaigns, taking high volumes of performance creative and UGC, then running structured paid testing to drive sign-ups, leads, sales or other lower-funnel outcomes.

The crossover between both is the point. The same growth model applies: creator tier architecture, affiliate as a performance channel, organic content as the paid creative testing lab, systematic creative testing, clear attribution and constant feedback loops into future content production.

3 best things about the job

You build the social commerce growth proposition

There is no established playbook here waiting for you to follow. You are joining at the point where social commerce, affiliate and paid growth are becoming a major commercial opportunity for Influencer. The frameworks, pitch approach, testing model and paid amplification strategy are yours to shape. What you build will directly influence how Influencer wins and delivers social commerce growth briefs for years ahead.

Your work sits at the intersection of commerce, affiliate and paid

The briefs you work on connect TikTok Shop, creator content, affiliate communities and paid media into a single growth strategy. A DTC brand wanting to scale on TikTok Shop needs affiliate creators, product-led content, paid amplification and live commerce working together. A finance brand wanting to drive sign-ups at an efficient CPA needs performance creative, compliant creator assets, a structured media testing plan and a clear attribution model. You are the person who holds that thinking together.

You turn content into a growth engine

Influencer already creates high volumes of creator and performance content. Your role is to help turn that content into scalable paid acquisition. You will use organic and affiliate performance data to decide what gets budget behind it, what gets remixed, what gets cut, and what gets briefed next. That feedback loop between commerce, paid media and Creative Ops is where this role creates value.

Measures of success - in the first few months, you will have:

• Contributed the paid growth chapter to social commerce and CPA-focused performance pitch responses, making those proposals materially stronger.

• Educated Commerce, Client Services and Creative Ops on what best-in-class social commerce growth and paid amplification looks like.

• Established a close working relationship with the Creative Production team so performance creative and paid strategy are developed together from day one, not handed off after production.

• Helped win at least one social commerce brief and contributed to the paid strategy for its delivery.

• Built the foundations of a repeatable social commerce growth proposition that Client Services can confidently sell into comparable briefs.

• Created clear frameworks for how TikTok Shop, affiliate content, Spark Ads, paid amplification and performance creative testing work together.

Roles & responsibilities:

Pitch Strategy & Internal Expertise

Before we have a large book of social commerce growth clients, your most important job is helping us win them. You will be in the room for the right pitch conversations, own the paid growth chapter of our proposals, and educate the wider team on what is commercially achievable.

You will:

• Build paid growth strategies for pitch responses across social commerce, TikTok Shop, affiliate and CPA-focused performance briefs.

• Show how creator tiers map to paid strategy, including when to use macro, mid-tier, micro, affiliate and UGC-style creators.

• Explain how organic creator and affiliate content can become the testing lab for paid amplification.

• Build clear paid media roadmaps in pitches, including test phases, spend phasing, ROAS or CPA targets, and scale-up logic.

• Show how affiliate infrastructure connects to paid acquisition, including CPA models, Spark Ads, Meta whitelisting and creator-led conversion journeys.

• Frame attribution clearly from the outset, so clients understand what organic creator activity, affiliate activity and paid media are each contributing.

• Partner with Client Services to ensure social commerce and performance briefs are scoped and priced correctly from the start.

Social Commerce Growth

Growing ecommerce brands on social, especially through TikTok Shop, is the primary brief type you will work on alongside the Commerce Director. You will bring the paid amplification expertise that makes the social commerce strategy complete.

You will:

• Run live campaigns in TikTok Shop Ads Manager, including GMV Max, Spark Ads, LIVE Shopping Ads, Video Shopping Ads and Product Shopping Ads.

• Build paid amplification strategies across campaign phases, from low-spend testing through to scaled paid support around key moments.

• Use organic affiliate performance data as the creative brief for paid, putting budget behind content that is already converting.

• Work closely with the Commerce Director so paid and affiliate strategy are always one connected conversation.

• Build ROAS and GMV targets by phase, helping clients understand how social commerce activity scales over time.

• Feed performance learnings back into the Commerce team to inform which products, creators, content formats and offers to double down on.

• Help turn TikTok Shop and affiliate briefs into larger, more commercially valuable growth programmes.

Performance & Direct Response

The second major campaign type is CPA-focused performance work, where Influencer creates large volumes of creator assets and then needs to drive measurable outcomes through paid media. This could include sign-ups, leads, purchases, app installs, enquiries or other lower-funnel actions.

You will:

• Translate performance creative packages from Creative Ops into structured paid campaigns across Meta, TikTok and YouTube.

• Own the brief-to-launch pipeline so creative and media are built together, not treated as separate workstreams.

• Run campaigns with systematic testing across hooks, formats, audiences, bid strategies, CTAs and landing journeys.

• Manage high volumes of creative variants, using a disciplined test-and-learn framework rather than ad hoc optimisation.

• Deploy affiliate and creator content in paid through Spark Ads and Meta whitelisting.

• Build repeatable, packageable performance campaign products that Client Services can sell into comparable briefs.

• Feed paid performance data back to Creative Ops after every test cycle, so the next creative brief is smarter than the last.

• Help clients understand the difference between content that looks good and content that performs commercially.

Attribution, Measurement & Commercial Performance

Social commerce and performance campaigns need to be measured properly from day one. You will help build the commercial logic behind the work, not just the media plan.

You will:

• Work with Measurement & Insights to build attribution frameworks that connect paid spend to commercial outcomes across multi-touch journeys.

• Help clients understand the role of each channel, including organic creator content, affiliate content, paid amplification and retargeting.

• Avoid over-reliance on last-click attribution where it undervalues creator-led influence earlier in the journey.

• Define campaign KPIs by brief type, including GMV, ROAS, CPA, CPL, conversion rate, creative win rate, cost per asset and spend efficiency.

• Build reporting structures that turn media performance into useful creative and commerce learning.

• Surface commercial risks clearly, including attribution gaps, compliance limitations, content fatigue, channel saturation and unrealistic CPA expectations.

Collaboration & Commercial Contribution

You will sit within the Commerce team, but your success depends on close collaboration across the business.

You will:

• Work alongside the Commerce Director as the paid growth expert on relevant pitches and client strategies.

• Partner with Client Services to identify opportunities where social commerce, affiliate and paid growth can expand client relationships.

• Work with Creative Ops to brief, test and optimise performance creative based on real paid media data.

• Work with Measurement & Insights to create credible attribution and reporting frameworks.

• Educate internal teams on how TikTok Shop, affiliate, paid amplification and CPA-focused media work together.
  

What you will need:

Essential

• Hands-on TikTok Shop Ads Manager experience. You need to have run campaigns in TikTok Shop Ads Manager, including GMV Max, Spark Ads, LIVE Shopping Ads, Video Shopping Ads and Product Shopping Ads. This is non-negotiable. You need practical experience, not just theoretical knowledge.

• Strong paid social performance experience. You need depth across Meta and TikTok, with experience running CPA, ROAS or conversion-focused campaigns at meaningful scale. You should be able to design the testing framework, run the campaigns, interpret the data and explain what needs to happen next.

• Social commerce and ecommerce growth understanding. You understand how DTC and ecommerce brands grow on social, especially through creator content, affiliate activity, paid amplification and TikTok Shop. You can think beyond the ad account and understand the full conversion journey.

• Strategic pitch capability. You can build and present a paid growth strategy in a competitive pitch that is coherent, commercially grounded and tailored to the client’s objective. Not a template. A strategy.

• Experience working with creator or affiliate content in paid. You understand how organic creator and affiliate assets perform in paid environments, how to select and adapt them, and how to use performance data to brief better creative.

• Commercial and analytical judgement. You are comfortable with ROAS, CPA, GMV, CPL, conversion rates, spend phasing, creative testing and attribution. You can explain these clearly to clients and internal stakeholders without drowning them in jargon.

• Relevant background. You come from a DTC brand, social commerce agency, performance marketing agency, TikTok, Meta, or a commerce-focused paid social team.

• Confident communication. You can educate internal teams, contribute to senior client conversations and present paid media thinking in a clear, commercially useful way.
  

Desirable

• Experience structuring affiliate partnerships on a performance model, such as CPA or revenue share.

• Familiarity with affiliate attribution platforms such as Impact, Partnerize, Awin or similar.

• Experience with YouTube Ads and Google Performance Max where creator assets are in play.

• Track record of presenting paid media strategy in competitive pitches or to senior clients.

• Experience working in regulated or compliance-heavy categories such as finance, health, insurance or claims.

• AI tool fluency, especially using AI for creative analysis, reporting, research, competitor review and briefing.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.